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More Mobile Local Targeting From MoVoxx

  • February 9, 2010
  • Mike Boland
  • Mobile, Online/Interactive

The dial has been turned up lately on mobile location targeting  -- within social media, local search, and advertising contexts.  The latest news comes from mobile ad network MoVoxx, which has enhanced its location targeting with Useful Networks' PlaceWhere platform.…

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Bringing More Local to Mobile Ads: A Conversation With MoVoxx

  • January 21, 2010
  • Mike Boland
  • Mobile, Online/Interactive

Most of the money spent on mobile ads is from brand advertisers and agencies. And the targeting methods they use, via ad networks, are mostly borrowed from the online tactics they know best. This involves branding and some direct response,…

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