Mongoose Metrics Archives - BIA/Kelsey

New Funding and Acquisition: A Conversation with Ifbyphone

September 19, 2014
Meshach Cisero
Funding, Marketing Technology, Mergers & Acquisitions, Mobile, Online/Interactive

Last week, call tracking and analytics provider Ifbyphone announced not one, but two major milestones. First, the company announced that it has raised $30 million in series E funding -- bringing its total funding to $60 million. It…

September 9, 2010
Jed Williams
Call Monetization, Listings Providers, Local, Online/Interactive, Partnerships

SMBs are looking for their phones to ring and their doors to open, pure and simple. These cash register-related activities largely sway their perceptions of online marketing campaign effectiveness. Kenshoo Local, a division of SEM provider Kenshoo, aims to specifically…

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