The program for BIA/Kelsey National is building quickly, with many great new speakers, as well as a slew of conference “extras.” Taking place March 25-27 in Dallas, BIA/Kelsey National breaks new ground in the local ecosystem, exploring key trends and opportunities in local for national brands. BIA/Kelsey forecasts that national brands will spend $68 billion on local marketing by 2018.

More than 40 speakers are now slated to join the National program which is being co-chaired by Third Act Marketing CEO Gregg Stewart, our longtime go-to expert for national-local advertising. The event also features The GoLocal Awards, honoring the best in national brand marketing targeting local users; a Before the Bell Innovation Tour at the Dallas Entrepreneur Center’s Treehouse, which is sponsored by Speakeasy; a special edition of Demos and Drinks, showcasing some of the industry coolest technology; a Women Leading in Local session, featuring Happening’s Angela Giovine and Tina Paprone; and special evening events to be announced.

Key speakers just announced include Google‘s Brendon Kraham, Director, Mobile Global Sales and Strategy; Pricewaterhouse Coopers‘ Daniel Eckert, Managing Director, Emerging Tech; YP‘s Melissa Burkhardt, VP, Search and Yield; Valpak President Michael Vivio; The Weather Co‘s Ryan Davis, VP, Local Platform; TvB‘s Steve Lanzano, President and CEO; Mediavest‘s Jason Dailey, SVP; Operative‘s Lorne Brown, CEO; and longtime industry leaders Robyn Rose and Warren Kay.

These industry leaders join previously announced industry leaders including keynotes from Facebook‘s Jon Czaja, Director, Small Business (North America); Geary LSF’s Karen Kovaleski, President and CEO; BizHive’s Dave Walker, Chairman; and Kenshoo’s Aaron Goldman, CMO. Other speakers include Grant Moise, SVP, Niche Markets, The Dallas Morning News; Ethan Selzer, VP, Retail and Regional Advertising, The Washington Post; Rick Hanna, CEO, Mspark; Travis Arthur, VP, ReachLocal; Corey O’Donnell, VP, Brand Management, Yodle; and C. Lee Smith, CEO, Sales Development Strategies (AdMall.)

Brand leaders joining us include El Pollo Loco’s Mark Belanger; Chick Fil-A agency rep Rod Ulrich (Richards Group); U-Haul’s Elnora Cunningham; Brooks Brothers’ Mike Walker; United Van Lines’ Keith Dailey (UniGroup); ServiceMaster’s Philipp von Holtzendorff-Fehling, VP and CMO; Rooms to Go’s Rob Crigler, VP, Digital Marketing; and All My Sons Moving & Storage’s Ormondo Gomez, CFO.

Tech and Agency leaders on the podium will include Advice Interactive Group’s Bernadette Coleman, CEO; Speakeasy’s Mike Orren, CEO; Where2GetIt’s Manish Patel, CEO; LocalBizNow’s Todd Webber, CEO; Simpli.fi’s Frost Prioleau, CEO; Location3 Media’s Andrew Beckman, CEO; MomentFeed’s Robert Blatt, CEO; Placeable’s Ari Kaufman, CEO; and SOCi’s Afif Khoury, CEO.

Will we see you in Dallas? You may register here.

The post BIA/Kelsey National, March 25-27, Dallas: All Star Lineup, Program appeared first on BIA/Kelsey - Local Media Watch.

The spanking new program is set for Leading in Local: The National Impact, which is May 7-9 in Atlanta.

We’ve put together a great list of 55 hand-picked speakers – all centered on what’s really happening in local with a special, unprecedented eye on the all important franchise and brand customer — plus a unique tour of The Weather Company (and a chance to meet weather celebrity Sam Champion.)

Leading executives and thought leaders with advanced franchise and brand applications for local are at the top of the bill, including:

— Chip Perry, Independent Consultant, AutoTrader’s ‘First Employee’
— Curt Hecht, Global CRO, The Weather Co.
— Mark Marinacci, President, Gannett/GO Digital
— David Lebow, EVP & GM of Digital Markets, YP
— Mitch Spolan, EVP, Global Retail, Living Social

And we’ve added some great session speakers, including:

— John Gregory, Chief Category Development Officer, AOL
— JonPaul Rexing, director of sales, ESPN Local
— Kevin Vanes, director, national sales and partnerships, Angie’s List.
— Meribeth Papuga, Exec VP and Director of Local Activation, MediaVest

The centerpiece of the conference is several key sessions where we go deep on search, geotargeting, digital agencies, cross channel and loyalty programs. Leaders will share their local insights from top franchise groups and brands representing most of the top local verticals, including auto dealers, real estate, restaurants/dining, health services, insurance, travel, consumer packaged goods, moving and cleaning. The companies appearing include a vital cross- section of U.S. commerce:

— AAA of the Carolinas
— Aflac
— AutoTrader
— General Mills
— Genghis Grill
— McKesson Health
— Maid Right
— Scion
— Two Men and a Truck
— U-Haul International

Will you join the BIA/Kelsey local community in Atlanta? Register

The post Speaker Update for ‘Leading in Local: The National Impact’ May 7-9, Atlanta appeared first on BIA/Kelsey - Local Media Watch.

The spanking new program is set for Leading in Local: The National Impact, which is May 7-9 in Atlanta.

We?ve put together a great list of 55 hand-picked speakers ? all centered on what?s really happening in local with a special, unprecedented eye on the all important franchise and brand customer — plus a unique tour of The Weather Company (and a chance to meet weather celebrity Sam Champion.)

Leading executives and thought leaders with advanced franchise and brand applications for local are at the top of the bill, including:

— Chip Perry, Independent Consultant, AutoTrader’s ‘First Employee’
— Curt Hecht, Global CRO, The Weather Co.
— Mark Marinacci, President, Gannett/GO Digital
— David Lebow, EVP & GM of Digital Markets, YP
— Mitch Spolan, EVP, Global Retail, Living Social

And we’ve added some great session speakers, including:

— John Gregory, Chief Category Development Officer, AOL
— JonPaul Rexing, director of sales, ESPN Local
— Kevin Vanes, director, national sales and partnerships, Angie’s List.
— Meribeth Papuga, Exec VP and Director of Local Activation, MediaVest

The centerpiece of the conference is several key sessions where we go deep on search, geotargeting, digital agencies, cross channel and loyalty programs. Leaders will share their local insights from top franchise groups and brands representing most of the top local verticals, including auto dealers, real estate, restaurants/dining, health services, insurance, travel, consumer packaged goods, moving and cleaning. The companies appearing include a vital cross- section of U.S. commerce:

— AAA of the Carolinas
— Aflac
— AutoTrader
— General Mills
— Genghis Grill
— McKesson Health
— Maid Right
— Scion
— Two Men and a Truck
— U-Haul International

Will you join the BIA/Kelsey local community in Atlanta? Register

The post Speaker Update for 'Leading in Local: The National Impact' May 7-9, Atlanta appeared first on BIA/Kelsey - Local Media Watch.

BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9.

The 2.5 Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, multi-location stores and others will be the focus.

We’re ready with national local’s top leaders, including Weather Company Global Revenue Officer Curt Hecht; Gannett/G/O Digital SVP Mark Marinacci; Foursquare VP of Sales Rob Wilks; Living Social SVP Mitch Spolan; AutoTrader Founder Chip Perry; YP EVP & GM of Digital Markets David Lebow; ReachLocal SVP John Gould; Yodle VP Corey O’Donnell; MediaVest EVP Maribeth Papuga; and many other leading innovators.

A number of speakers will be accompanied by top brands they are working with. The list already includes marketing leaders at brands such as Scion, Two Men and a Truck, Genghis Grill, and PostNet. BIA/Kelsey is also holding The GOLOCAL Awards for brands, which will include an on stage presentation.

This isn’t your typical “local” event. It’s all new, it’s all important. And it’s all here. Register.

The post ‘National Brands, Local Marketing': BIA/Kelsey’s Spring Event is May 7-9 in Atlanta appeared first on BIA/Kelsey - Local Media Watch.

BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9.

The 2.5 Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, multi-location stores and others will be the focus.

We’re ready with national local’s top leaders, including Weather Company Global Revenue Officer Curt Hecht; Gannett/G/O Digital SVP Mark Marinacci; Foursquare VP of Sales Rob Wilks; Living Social SVP Mitch Spolan; AutoTrader Founder Chip Perry; YP EVP & GM of Digital Markets David Lebow; ReachLocal SVP John Gould; Yodle VP Corey O’Donnell; MediaVest EVP Maribeth Papuga; and many other leading innovators.

A number of speakers will be accompanied by top brands they are working with. The list already includes marketing leaders at brands such as Scion, Two Men and a Truck, Genghis Grill, and PostNet. BIA/Kelsey is also holding The GOLOCAL Awards for brands, which will include an on stage presentation.

This isn’t your typical “local” event. It’s all new, it’s all important. And it’s all here. Register.

The post 'National Brands, Local Marketing': BIA/Kelsey's Spring Event is May 7-9 in Atlanta appeared first on BIA/Kelsey - Local Media Watch.