Mark Fratrik

$139 Billion in Local Ads: The Word with BIA/Kelsey Chief Economist Mark Fratrik

• April 23, 2015
• Peter Krasilovsky
• Forecasts, Online/Interactive, Television, Local, Traditional Media

Local ad spending reached $137.9 billion in 2014, and will see a slight boost to $139.4 billion in 2015. We talked with BIA/Kelsey Chief Economist and SVP Mark Fratrik about the new research (interview below). Every year, BIA/Kelsey issues a…

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Inside BIA/Kelsey’s New Local Spending Forecast: Q&A with Mark Fratrik, SVP and Chief Economist, BIA/Kelsey

• September 22, 2014
• Peter Krasilovsky
• Forecasts, Mobile, Online/Interactive, Social, Verticals, Yellow Pages

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Inside BIA/Kelsey's New Local Spending Forecast: Q&A with Mark Fratrik, SVP and Chief Economist, BIA/Kelsey

• September 22, 2014
• Peter Krasilovsky
• Forecasts, Mobile, Online/Interactive, Social, Verticals, Yellow Pages

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