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Geo-Fencing Update: A Discussion With Maponics CEO Darrin Clement

  • January 9, 2012
  • Peter Krasilovsky
  • Hyper-Local, Location Targeting, Mapping, Mobile, Verticals, Yellow Pages

A few years ago, the location of businesses became a big question mark, as well as a strategic issue, as people wanted to shop or dine nearby. These “geo-fencing” issues were especially important for Yellow Pages companies. Since then, search…

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HelloMetro: Neighborhood Relevancy Boosts Usage

  • September 27, 2010
  • Peter Krasilovsky
  • Hyper-Local, Mapping

Sorting content by neighborhoods and ZIP codes can boost usage considerably, as HelloMetro recently discovered. The 10-year-old city guide gets more than 6 million monthly unique visitors and has 1,500 local sites. In a case study published today, it said…

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