Retaining and delighting existing customers is a massive opportunity for SMBs...and increasingly they know it. However, taking full advantage of that opportunity by utilizing digital loyalty programs remains a challenge. BIA/Kelsey and Manta will present a free webinar Thursday at…
Retaining and delighting existing customers is a massive opportunity for SMBs...and increasingly they know it. However, taking full advantage of that opportunity by utilizing digital loyalty programs remains a challenge. BIA/Kelsey and Manta will present a free webinar Thursday at…
Recent Sponsored Research from BIA/Kelsey and Manta, based on a survey of members of Manta's online directory community, uncovered a notable trend: more than ever, SMBs are turning their attention and efforts to…
Traditionally, SMBs have invested the majority of their time, energy and budget in acquiring new customers. However, a recently-released report from BIA/Kelsey and Manta, based on findings from nearly 1,000 members of Manta's online directory community, indicates a clear shift…
Increased investment, a bullseye on customer acquisition, yet unconvincing results. These are the core themes emerging from Manta's recently-released Q1 SMB Wellness Index, a survey of small business owners focused on social media. They are the very themes called out…
Among the many headlines that emerged from SMB Digital Marketing 2012 (CRM, digital loyalty, performance marketing), one that caught the attention of most in the room was the research return that social ROI is shifting dramatically toward customer acquisition. In…
Though BIA/Kelsey's LCM 15 survey suggests that SMBs are still sluggish to adopt mobile websites (fewer than 10 percent) or other forms of mobile marketing, we believe mobile momentum will finally accelerate as business owners' personal comfort with the device…
With more than 1 million registered users and 87 million company profiles, Manta has established itself as a hub where small businesses can be found…and find each other. Now, having raised a fresh round of $44 million in funding from…
Since its launch, Manta has been clear about its place in the fragmenting social media ecosystem. Whereas most networks are person-centric (i.e., Facebook for consumers; LinkedIn for job seekers) and many cater to brand advertisers (Facebook, Twitter, LinkedIn), CEO Pamela…
