The latest in our series of video presentations covers the basics of location-based mobile advertising. This takes a 40K foot view of the trends impacting this opportune area. For example, what's driving the $4.5 billion spent annually on location targeted…
It's that time of year again; BIA/Kelsey's spring release of its local media forecast. This is broken down into its media components, such as Online, TV, Yellow Pages, Mobile, etc... The full forecast will be out in a few weeks.…
xAd is on a roll. The company just announced a channel sales deal with Cox Digital Solutions. This essentially puts xAd's location based mobile ads into the bundle that Cox sells to local advertisers. It now becomes the exclusive reseller…
During my travels over the past week (AdTech NY and Qualcomm's LTE Direct Summit) the same idea came up a few times which started to make me think. Could all of the signals emanating from mobile device (see "big data meets…
It's hard work distilling 20,000 people, hundreds of sessions, droves of start-ups, seemingly endless parties and even a Mike Tyson cameo into a cliffs notes recap of SxSW Interactive. Not that anyone is shedding any tears for me. America loves lists…
SCVNGR “chief ninja” Seth Priebatsch and Gowalla CEO Josh Williams both employ game mechanics to elevate their location-based services, and both believe that gaming’s inherent fun factor can motivate more important behaviors, including social good. But that’s where the similarities…
One of the principal questions in the local marketplace heading into 2011 is how location-based services (check-ins, barcode scanning) and deals will continue to synergize to create an integrated user experience? Just as important, what role will Google play? An early…
So why do people check in? Is it, as Gowalla's Andy Ellwood jokingly suggested, because "I am in my 20s and you should just care where I am"? Or are the reasons more substantial? This afternoon's panel on location-based services…
Evidently, the popular adoption -- or lack thereof -- of location-based applications and services may simply be a function of whom you talk to. JiWire asked the on-the-go audience that it serves ads to across public Wi-Fi networks, and the…
Judging by the name alone, many would think of Badgeville as just the latest in the swelling line of social gaming and check-in companies (Foursquare, Gowalla, Zynga) that promote shared online experiences through status updates and virtual currency. CEO Kris Duggan…
Ironically, on the same day Facebook sprung a major announcement -- the unveiling of Deals as a natural extension of Places -- that could have thunderous effects on popularizing social location tools, the Pew Internet & American Life Project released…
We note with interest the new partnership between New York Magazine and Foursquare, the location-based service now in 21 cities that lets friends see where you have “checked in” and lets you vie to be mayor (hail Outside.in’s Camilla Cho,…
Blog king Robert Scoble, during a presentation at Inman Real Estate Connect today in San Francisco, said we've entered "the third movement of information" during the Internet era. All are necessary to boost appearances on Google, he told the real…
Blog king Robert Scoble, during a presentation at Inman Real Estate Connect today in San Francisco, said we've entered "the third movement of information" during the Internet era. All are necessary to boost appearances on Google, he told the real…
