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Television Dominates the GPR Vertical, at least during Even Years

  • August 9, 2013
  • Suzanne Ackley
  • Media Ad View Plus, Television, Local, Traditional Media, Verticals

Television dominated the Government/Political/Religion ("GPR") vertical in 2012, according to BIA/Kelsey's Media Ad View Plus. In 2012, television's $3.1 billion of advertising from GPR represented nearly 3/4 of total advertising for this vertical. 2012 Government/Political/Religion Ad Spending by Media The…

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Roku’s Channel Store Brings OTT Option to Local TV

  • November 30, 2010
  • Jed Williams
  • IPTV, Television, Local, Video, Video, online

With cable subscriptions declining and a host of nonlinear, IP-connected devices emerging to offer new, incremental revenue possibilities, the time has come for local TV to get serious about an OTT strategy. To capitalize on this opportunity at a market…

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