The Local Service Pages is not your ordinary book; it focuses on service-based companies, a category that continues to have solid usage. CEO Derrick Bliss has a strong belief that the print product will endure and continues to innovate on this idea with the Staten Island edition. The book has a new interactive ad form called “Actable Pages”. According to Bliss it “extends the brand of companies and gives consumers a reason to hold on to the book”.
The ad works by downloading the Free Actable App to an Android or iOS device, opening the app and scanning the entire page or ad that is set up as an Actable experience. The entire ad is then scanned  and by holding the phone or tablet over the ad that is set up you view whatever experience is embedded. It may be a video or slideshow appears on the page on your device or it may be a 3D experience that happens between your phone and the page. According to Bliss this is a great example of how publishers will use interactive print to attract and retain users while generating additional revenue from advertisers wanting to extend their content.
Even better the ad is portable, the image can be emailed, posted and shared. To see the ad in action, download the Actable app and use your phone to scan the image of the cover.

Local Service Pages new fully interactive book

Bliss says that their next book, Brooklyn will also carry this ad format for advertisers.

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Ambassador Media Group LLC (Ambassador Publications) company produced yellow pages directories for the Brooklyn, Bronx, Manhattan, Nassau, Queens, Staten Island and southern Westchester County markets up until April. Picking up on the market opportunity is a new kind of yellow pages company, Local Services Pages.

CEO and cofounder of Local Service Pages, Derrick Bliss, seized an opportunity to create a strong-performing directory. Bliss previously was the director of sales at Ambassador. He believes in the value of local yellow pages. Prior to working at Ambassador, he spent time helping run his family business, a plumbing and drain cleaning company. A major key to his family’s success was directory advertising.

The Local Service Pages is not your ordinary book; it focuses on service-based companies, a category that continues to have solid usage. Bliss has a strong belief that the print product will endure, evolving into a condensed version that’s centered around the business categories receiving the majority of usage, and integrated with other media.

The fully recyclable 7×9 print book includes user-friendly content: subway maps, coupons, menus and a guide on recycling resources for consumers. Each ad has a QR code that drives traffic online to an advertiser’s website, Facebook page or mobile site. The ads also include call tracking, which Bliss says is “critical to advertisers to see performance and ROI.” The ad offerings are competitively priced against SuperMedia and Hibu. Besides full color ads with QR codes, the core digital offering is a premium placement on their partner digital site thumplocal.com. Local Service Pages offers Thump’s online products and services to their customers, complementing their print campaigns.

Bliss says they are having great success with the new model. The first book will be distributed to 200K+ homes and businesses in the Bronx in time for Halloween. Coming in 2013 will be the Staten Island (February) and Brooklyn (May) books, followed by continued growth throughout New York and beyond.

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