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At Leading in Local: ILM 2013: Digital Agencies

  • December 10, 2013
  • Charles Laughlin
  • BIA/Kelsey NEXT, Conferences, Online/Interactive

  Today at BIA/Kelsey's Leading in Local: Interactive Local Media conference, leaders of local digital agencies shared some critical success factors in the challenging business of offering agency services to local business -- that combination of brand agnostic digital marketing…

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Digital Agency Summit: The BIA/Kelsey Outlook

  • November 10, 2013
  • Charles Laughlin
  • Newspapers, Online/Interactive

Traditional media companies are scrambling to build "digital agencies" -- essentially in house groups that build all digital packages for SMBs, franchisees and national advertisers. The area is so hot that a two-day conference at a Chicago airport hotel last…

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