Franchises are a distinctive and vibrant SMB segment. By almost every metric, franchises act differently from the overall SMB population. Franchises tend to "live large" -- they do things in a big way, starting with ad spending. At an average…
While the top media used for advertising and promotion by new SMBs are a mix of digital and social channels, social media is also a tool for these new SMBs to connect and communicate with customers. Facebook Page, LinkedIn and…
While the top media used for advertising and promotion by new SMBs are a mix of digital and social channels, social media is also a tool for these new SMBs to connect and communicate with customers. Facebook Page, LinkedIn and…
As a group, SMBs with 2-9 employees have a distinctive profile that in many respects lies between the profiles of VSBs (Very Small Businesses - those with only one employee) and medium-size and larger-size SMBs. In some ways, SMBs in…
If there's one group of merchants that is likely to do its own advertising and promotion, it is those with only one employee, AKA "very small businesses" (VSBs), according to Wave 18 of BIA/Kelsey's Local Commerce Monitor™ survey of small-and-medium…
The most popular advertising channels for SMBs in the Home and Trade Services vertical, according to BIA/Kelsey's Local Commerce Monitor™, Wave 18,survey of small-and-medium businesses, are a mix of paid and free media. Media Ad View Plus (MAV), BIA/Kelsey's forecast…
One big trend we are seeing in our Local Commerce Monitor (LCM) findings is that low-spending SMBs are taking advantage of the lower price levels of digital and social media and reducing their overall ad spend. This has big implications…
BIA/Kelsey continues to engage market leaders in its coverage areas in order to collaborate on research reports. There's one currently in the works, about optimizing SMB Marketing Efficacy, sponsored by Vendasta and written by our new associate Mitch Ratcliffe. To…
When walking around the local mall you rarely see a shopper without a mobile device in their hand. So it's no surprise that 37.1 percent of consumers use smartphones and 19.4 percent use tablets when shopping locally, according to BIA/Kelsey's…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
The term "Yellow Pages" isn't tossed around in the advertising world the way it used to be. The local conversation has shifted to online, social and mobile advertising. Yet according to BIA/Kelsey's Local Commerce Monitor, 29.8 percent of SMBs still…
When it comes to advertising and promotion, franchises prove to be considerably different from non-franchise SMBs, according to findings from BIA/Kelsey's most recent wave of our Local Commerce Monitor. Franchises were much more oriented toward digital and online media. According to the…
Consumers today want to feel like they are recognized and known personally by the stores they shop at and by the brands they buy. For national brands, targeting consumers and reaching that personal level can be a challenge. Many brands,…
Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…
SMBs now have about 76 million reasons to get their social and e-commerce strategy married. Millennials, those between the ages of 18-34, are making social e-commerce more prevalent than ever. According to our Consumer Commerce Monitor™ survey, 56 % of…
Plus Spender SMBs showed a wide diversity in media usage in BIA/Kelsey's most recent Local Commerce Monitor™ (LCM) survey, Wave 17. Plus Spender SMBs consist of SMBs that spend an average of over $75,000 annually on media advertising and promotion.…
Calls are the highest rated source of leads by SMBs according to BIA/Kelsey's Local Commerce Monitor™, with 66.4% of respondents considering calls a good or excellent lead source. As a result of such high lead generation, businesses are trying to get…
The case for local traditional media companies to transform their sales organizations is pretty clear. For years, BIA/Kelsey has been tracking the secular shift from traditional to digital spend through both its Local Media Forecast and Local Commerce Monitor™.…
"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…
"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…
