Local Corp. has branched out in several directions in an effort to leverage its local platform. It has recently acquired Krillion (retail and product search) and Rovion (rich media platform and integration). Another major effort is its development of Spreebird,…
The ability to marry store inventory with search and promotions is an intriguing one for interactive local media. But what closes the loop on this vision? Sherry Thomas-Zon, VP, local shopping, Local Corp. -- the new name for Local.com --…
Aiming to be a Top 5 deals site by the end of next year, Local.com today announced that it has bought Southern California’s Screamin' Daily Deals to provide the infrastructure for its Spreebird daily deals site. The site has been…
Finally, we have the long awaited merger of a directory with a retail solution. Today, prior to its earnings call, Local.com announced it would integrate product and store availability into its growing suite of women-oriented services by acquiring Krillion.com. The…
One of the bigger questions is how the local portals will fully leverage the emerging social deals platform, with deal a day, coupons, flash sales, et al. Local.com, which reaches 22 million unique visitors via its destination site and network,…
Local.com, which recently introduced an integrated coupon and sales platform as part of its relaunch, has announced that it will enter the group buying/deal-a-day space via the acquisition of iTwango, a Los Angeles-based start-up that launched in October. The company,…
Content farms and aggregators are a major part of the new, scalable local ecosystem. But the rules of the road are different for local content than for general content, according to executives speaking at ILM:10 in Santa Clara. MerchantCircle Local…
The hordes of shoppers who still enjoy standing in lines and fighting for parking spaces on the “Black Friday” after Thanksgiving is an offline event. Or is it? Local sites are prepping shoppers who want to see what’s available at…
Local.com has dramatically upgraded its destination site, with soft colors, an excellent user interface and renewed focus on three core categories -- “business,” “coupons” and “events.” The categories are clearly aimed at driving organic traffic from its intended audience of…
College students are a rich market for local businesses in college towns. Indeed, advertising has become more important to local SMBs as colleges increasingly compete for the business and try to keep students (and their money) on campus. CampusLive, the…
