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LIL 2013: Marketers Focus on National-Local Opportunities, Challenges

  • March 18, 2013
  • Peter Krasilovsky
  • Conferences, Leading in Local: The National Impact, Online/Interactive

The power of localized national marketing was explored in multiple ways during an all star session today at Leading in Local: The National Impact, a conference taking place in Boston March 18-20. Speakers included Yodle CEO Court Cunningham, LivingSocial SVP…

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LIL 2013: Where is the Value in Local Digital?

  • March 18, 2013
  • Charles Laughlin
  • Conferences, Funding, Leading in Local: The National Impact, Online/Interactive

Today's BIA/Kelsey's Leading in Local Conference began with a pre-conference workshop on "Valuation and Funding in Local Digital Media." The workshop began with a rundown of BIA/Kelsey's new M&A database, which includes an analysis of 598 deals, including 438 deals with…

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