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ReachLocal Now Captures SMB Leads from Across the Web

  • April 27, 2015
  • Peter Krasilovsky
  • Online/Interactive, SMBs

Leads are coming from everywhere, and the digital marketing firms have adjusted to this reality. ReachLocal, for one, has now opened up its ReachEdge lead conversion and marketing automation software. It now has the capability to track leads and other…

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Skinny Jeans and Click-to-Call, A Natural Pair

  • March 20, 2015
  • Mike Boland
  • Call Monetization, Mobile

The call monetization opportunity we've chronicled for the past few years varies across different audience segments. The Marchex Institute -- a research lab within Marchex -- has brought some of these variances to light in a new report. Specifically it…

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Invoca: Call Analytics Fix the ‘Blind Spot’ in Digital Marketing

  • January 7, 2015
  • Meshach Cisero
  • Call Monetization, Mobile

Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…

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Invoca: Call Analytics Fix the 'Blind Spot' in Digital Marketing

  • January 7, 2015
  • Meshach Cisero
  • Call Monetization, Mobile

Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…

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Invoca Adds Context to Calls with Launch of Signal

  • September 16, 2014
  • Meshach Cisero
  • Call Monetization, Marketing Technology, Mobile, Online/Interactive, Smartphones, SMBs

  According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent), Facebook (35.3% good/excellent) and even in store visits (58.8% good/excellent).…

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Phone Calls: The Ad Currency of the Smartphone Era: A New BIA/Kelsey White Paper

  • June 4, 2014
  • Mike Boland
  • Call Monetization, Online/Interactive, SMBs, Video Posts

For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…

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White Paper Preview: Phone Calls: The New Ad Currency of the Smartphone Era

  • April 15, 2014
  • Mike Boland
  • Call Monetization, Mobile, Online/Interactive, Smartphones, Video Posts

For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…

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DMS ’10 Hot Topic Preview: Leads-Based Selling

  • September 9, 2010
  • Bobbi Loy Luster
  • Online/Interactive

With just a few days remaining before the start of our DMS ’10 conference in Dallas, we wanted to preview a couple of hot topics that will likely receive a lot of buzz at the show. I will be co-moderating…

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Reply.com: Applying Leads, Performance to Key Verticals

  • February 1, 2010
  • Peter Krasilovsky
  • Classifieds, SMBs, Verticals, Yellow Pages, Print

Vertical businesses that have relied on Yellow Pages and newspapers and other classified channels aren’t always seeing the same performance-based results that they might expect in the Google age. But many of them also aren’t likely to become keyword experts,…

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