After Leading in Local: The National Impact: The Tweetrospective
Last week’s Leading in Local: The National Impact Conference was a success, with lots of new themes around localization strategies for national brands.
It wasn’t the same old jargon-filled abstractions we too-often see in the conference world — especially when it involves national brand advertising. The case study-driven approach grounded the analysis in concrete and tactical takeaways.
For more, you can see our aggregated blog coverage, and we’re working on a recap post to distill these main themes (Marchex’s Leslie Ihnot did similar). Until then, just for fun, here’s a representative sample of tweets from the show that capture various moments (after the page jump).
@Foursquare users are 352% more likely to use their smartphone to find a location than the average consumer. #LEADINGINLOCAL
— BIA/Kelsey (@BIAKelsey) May 7, 2014