There is nothing more local than the weather. Curt Hecht puts this simple idea to work every day at the Weather Company, where he serves as global chief revenue officer. The Weather Company, which was acquired in 2008 by NBC…
Many in the advertising world can relate to the infamous quote by John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Advertisers are trying to combat this issue every day…
Longtime industry change agent Chip Perry wrote the playbook for how to use "internal disruption" as a positive force within a traditional media environment. Back in 1997, Atlanta-based Cox Communications tapped Perry as employee No. 1 of a new venture…
Longtime industry change agent Chip Perry wrote the playbook for how to use "internal disruption" as a positive force within a traditional media environment. Back in 1997, Atlanta-based Cox Communications tapped Perry as employee No. 1 of a new venture…
Big media brands like Gannett, Living Social, Weather.com and YP will take center stage next month at BIA/Kelsey's Leading in Local: The National Impact conference in Atlanta. We asked BIA/Kelsey Managing Director Rick Ducey to talk about the messages big…
The national component of local media spending is large and fast growing, with national brands and agencies pushing spend down into local markets through local media channels. This overarching trend is what drove BIA/Kelsey, a company known for its local…
Consumers today want to feel like they are recognized and known personally by the stores they shop at and by the brands they buy. For national brands, targeting consumers and reaching that personal level can be a challenge. Many brands,…
Today at BIA/Kelsey's Leading in Local conference, CBS Radio President and CEO Dan Mason underscored radio's sustaining power as a megaphone and community connector, while also discussing its role in the fragmented digital audio ecosystem. CBS has moved aggressively into…
Today at BIA/Kelsey's Leading in Local conference, Hill Holiday EVP and Chief Media Officer Cindy Stockwell gave a street-level view of the opportunities and challenges confronting brands as they seek to localize their advertising/marketing. While there are voluminous channel and…
In BIA/Kelsey's Feb 21st webinar, National Marketers Refining Localization Strategies – A ‘Leading in Local’ Conversation, (available on-demand), the discussion focused on how national brands are increasing their efforts in marketing their products on a local level. Balihoo's Marketing Director,…
