The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP's EVP & GM of Digital Markets David Lebow during a keynote at Leading in Local: The National…
The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP's EVP & GM of Digital Markets David Lebow during a keynote at Leading in Local: The National…
Following yesterday's talk from Living Social's Mitch Spolan, this morning at Leading in Local: The National Impact, The Weather Co.'s Curt Hecht offered another primer on applying creativity to national to local marketing and advertising. Hecht is an ad…
UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…
UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…
The convergence of 'local-local' and 'national-local' was in full swing on Day 1 of BIA/Kelsey's Leading in Local: The National Impact conference yesterday in Atlanta. AAA, Aflac, AutoTrader, Balihoo, Living Social, Fourquare, LocalVox, Two Men and a Truck, Yodle, YP…
"Deals are very, very powerful for many brands," but the deals themselves only represent part of the overall opportunity that brands have in working with deals companies and their millions of local customers, said Living Social EVP of National Retail…
During his kickoff keynote today at Leading in Local: The National Impact, Foursquare VP of Sales Rob Wilk asserted that his company sits at the intersection of interest and discovery. This has remained unchanged since its 2008 launch at SXSW…
Eyeview and G/O Digital have brought a personalized and hyperlocal flavor to the Go Local Awards with their program to help appliance retailer Conn's use video to distribute its local circular content. The awards, co-presented by BIA/Kelsey and Balihoo, showcase…
Eventful, the latest Go Local Awards finalist to be featured here, borrowed a technique often used for film trailers to promote a new TV show, Fox's "Sleepy Hollow," with tremendous results. The program used digital media to created a competition…
Eventful, the latest Go Local Awards finalist to be featured here, borrowed a technique often used for film trailers to promote a new TV show, Fox's "Sleepy Hollow," with tremendous results. The program used digital media to created a competition…
Recently I have found that talks about "professional brand" have been coming up a lot. Here at BIA/Kelsey we define professional brand as "a promise of the value you'll deliver" aka your professional reputation. It can also describe your potential…
Recently I have found that talks about "professional brand" have been coming up a lot. Here at BIA/Kelsey we define professional brand as "a promise of the value you'll deliver" aka your professional reputation. It can also describe your potential…
AAA Carolinas faced a unique challenge in building a strong digital footprint to reach its members. The way AAA works meant that the Carolinas club cannot advertise outside its geographic boundaries, lest it step on a neighboring club's toes.…
Have you made up your mind to join hundreds of your colleagues at Leading in Local: The National Impact in Atlanta May 7-9? We're deeply excited about the event and its unique focus on leveraging the franchises, multi location outlets…
Have you made up your mind to join hundreds of your colleagues at Leading in Local: The National Impact in Atlanta May 7-9? We're deeply excited about the event and its unique focus on leveraging the franchises, multi location outlets…
Every day Manhattan's roughly 1.6 million population expands by another 4 million, as workers and tourists flood onto the island to trade bonds, shop or take in a show. Golocal Awards finalist xAd helped the Broadway musical Mamma Mia…
Lauren Moores, an established "guru" on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery's VP of analytics. "We are trying to solve…
Lauren Moores, an established "guru" on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery's VP of analytics. "We are trying to solve…
There is nothing more local than the weather. Curt Hecht puts this simple idea to work every day at the Weather Company, where he serves as global chief revenue officer. The Weather Company, which was acquired in 2008 by NBC…
