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Local Ads Preferred Among Mobile Audiences

  • February 16, 2012
  • Elise Simmons
  • Location Targeting, Mobile

80 percent of respondents in a recent JiWire Q4 report state a preference for locally relevant ads over non-local advertising. The report examined three emerging trends in the location and mobile markets: response to location-based messaging, location specific shopping behaviors,…

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ILM West: The Future of SoLoMo

  • December 16, 2011
  • Steve Marshall
  • Mobile, Online/Interactive, Social

The last act at ILM West was a panel on the future of "SoLoMo" (Social/Local/Mobile). Moderators Mike Boland and Jed Williams tag-teamed a panel of four: -David Courtney, CEO, JiWire, a location-based media channel connecting advertisers and mobile consumers via…

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Wishpond Adds Social, Local Elements to Retail Inventory

  • April 11, 2011
  • Peter Krasilovsky
  • Shopping, offline, Shopping, online, Social

Retail inventory has been revving up as a new, highly mobile-oriented tool for retailers to highlight stock on hand and steer consumers to store locations. It is an important lead-generating feature on new shopping portals, such as FindnSave. Research by…

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Social Local Media: Groupon’s Hyperlocal Play — A Next Step for Deals?

  • February 1, 2011
  • Jed Williams
  • Coupons/Deals, Hyper-Local, Online/Interactive, Social

  In December, we discussed the implications of Groupon's pact with public Wi-Fi network provider JiWire as a potentially significant next step for social commerce -- hyperlocal group buying that leverages geotargeting to serve nearby deals to connected customers. The partnership has…

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JiWire’s Compass Links LBS, Search and Social Commerce

  • December 15, 2010
  • Jed Williams
  • Display Advertising, Location Targeting, Online/Interactive

To date, most location-specific advertising requires in-store check-ins to unlock discounts and special offers. Naturally, that necessitates having a storefront that lends itself to walk-in -- and check-in -- traffic. Foursquare, Gowalla, Loopt and others have garnered first-mover hype with these…

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Post ILM:10: News and Notes Aplenty

  • December 14, 2010
  • Jed Williams
  • Coupons/Deals, Location Targeting, Newspapers, Online/Interactive, Shopping, online

During the 72-hour whirlwind that was ILM:10, several other announcements also came down the pike. Among them: - Group buying giant Groupon continues its flurry of partnerships. The Chicago-based deal a day inked separate deals with the Chicago Tribune Media Group and…

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JiWire Report: LBS Checks In for Christmas

  • November 18, 2010
  • Jed Williams
  • Coupons/Deals

Evidently, the popular adoption -- or lack thereof -- of location-based applications and services may simply be a function of whom you talk to. JiWire asked the on-the-go audience that it serves ads to across public Wi-Fi networks, and the…

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JiWire Mobile Study: Positive Perception of Location-Based Advertising

  • August 23, 2010
  • Jed Williams
  • Coupons/Deals

A majority of the on-the-go crowd is open to sharing its location in exchange for relevant advertising. Men share their location more often than women. And couponing is still king, with check-ins playing catch-up. These are just a few of…

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