Our ILM:10 conference probably hit something of “a perfect storm” for the 681 senior level execs and entrepreneurs in attendance. While we’ve been cheerleading the local opportunity since the mid-1990s, the big money has now really focused on the local…
Facebook sees strong potential in local advertising and will develop an aggressive local strategy, according to Facebook Local Leader Emily White, a Day 3 keynoter at ILM:10. White, who left Google four months ago, said businesses are always being told…
The ILM:10 conference in Santa Clara ended with what is arguably the most important topic of the conference. How can businesses take all of the incredible users experiences emerging in local and social media and convert them into SMB sales?…
Here are some other key announcements made in conjunction with ILM:10. On the eve of ILM, Telmetrics issued a release detailing its forecast for local search trends in 2011, which include the prediction that SEM churn rates will improve next…
While 2010 has been lauded as "the year of local," it has also seen an influx of interest and spending by national brands to drive neighborhood-level store traffic. These initiatives have taken diverse (and sometimes highly publicized) forms: Gap's deal-a-day offer…
Best-selling author Steven Johnson keynoted at ILM:10 in Santa Clara today. In his talk, based on "Where Good Ideas Come From," a new book, he focused on how local media and commerce is affected by ideal environments for innovation that…
So why do people check in? Is it, as Gowalla's Andy Ellwood jokingly suggested, because "I am in my 20s and you should just care where I am"? Or are the reasons more substantial? This afternoon's panel on location-based services…
Panelists on the Home and Trade Revolution panel this afternoon echoed the sentiments BIA/Kelsey CEO Neal Polachek expressed during his opening presentation yesterday about the importance of trust. Increasingly, this level of trust is achieved through the process of service…
Cox Target Media’s Valpak business is "better than ever, with free cash flow better than it has ever been,” according to COO Jim Sampey, who was keynoting the Deal-a-Day SuperForum at ILM:10 in Santa Clara. But the company, which puts…
At ILM:10, Pandora's Cheryl Lucanegro (senior VP of ad sales) and Brian Mikalis (VP of performance sales) made it very clear where the popular Internet radio service is headed next -- to your car dashboard. The company is leveraging two…
The Internet, and now mobile, has long been an excellent way to present the proverbial "hyperlocal" news content, those stories that are just too parochial to make the local news broadcast or the pages of the local metro daily. Finding…
Zillow CEO Spencer Rascoff kicked off Day 2 of ILM:10, dissecting the biggest opportunities to monetize online real estate. Rascoff founded Hotwire before selling to IAC and jumping over to the real estate vertical in 2005. Zillow is now profitable and…
In the second half of the mobile local SuperForm run by BIA/Kelsey's own Mike Boland, the ILM:10 audience got to hear some key messages and metrics from leaders in the mobile local space including Where, xAD, Verve Wireless and Chitika.…
A number of interesting companies in the local space are taking advantage of the buzz surrounding ILM:10, now under way here in Santa Clara, California, to issue press releases announcing new product, partnerships, funding rounds and so on. The following…
This afternoon's Mobile SuperForum kicked off with a review of our Mobile Local Forecast from BIA/Kelsey mobile guru Mike Boland, followed by insights from a collection of mobile industry leaders weighing in on everything from how extensively mobile is being…
At ILM:10, SB Nation CEO Jim Bankoff revealed that his fleet of brand-based online sports communities is now experimenting with high school sports through the launch of a Washington, D.C., trial site (part of DC.SBNation.com) that will "test if the model scales to…
Greg Gittrich, VP, digital media, and editor-in-chief, NBC Local Integrated Media, told ILM:10 attendees that with strong corporate support, NBC has extended a consistent voice and high-value content across platforms in a manner that develops a franchise in local markets.…
If the first two decades of the local Internet were primarily about on-boarding traffic, then CBS Local Digital Media President Ezra Kucharz foresees that the next decade will be about "opening doors to consumers, getting them the information they want,…
Yelp CEO Jeremy Stoppelman, in his opening keynote at ILM:10, noted a general frustration with Google's apparent de-emphasis of Yelp's content, but said he sees major opportunity in mobile app access as a workaround of Google. Stoppelman showed an example…
The headlines about 2011 being "the year of local" are everywhere, and as the curtain lifted on ILM:10 (with a record 600+ local-focused attendees filling the master ballroom), BIA/Kelsey President Neal Polachek encouraged the audience that as more media ad spend tilts…
