Chuck Lee, AT&T's executive director of Internet Ad Solutions, has a casual yet matter-of-fact way of delivering messages that stick. Based on results from the recent Vertical Shopper Study that AT&T commissioned, his message to the ILM East audience was clear:…
With several recent tech valuations raising eyebrows -- Quora at $86 million, Twitter at nearly $8 billion to name just two -- a word that's been tossed around Silicon Valley a lot these days is "froth." Sean Moriarty, entrepreneur…
This afternoon at ILM East, At&t's Maria Kermath outlined the do's and don't's of approaching and navigating the sales cycle of AT&T Interactive. As bus dev lead for AT&T's "product factory" she straddles partner vetting and product development. This is…
David Weinberger, author and senior researcher, Berkman Center for Internet & Society, Harvard University, kicked off ILM East 2011 with an opening keynote focusing on use of social media by local businesses to pursue conversations, engagement and customer acquisition. Weinberger…
This afternoon at BIA/Kelsey's ILM East, Boston Globe publisher Chris Mayer got things going with remarks that shed light on how a traditional media company is transforming itself to a new digital era business model. His challenge is not finding…
The program for ILM East March 21-23 in Boston is nearing completion with the addition of a great new keynote: Constant Contact CEO Gail Goodman. Goodman joins a roster of nearly 50 featured speakers, including opening keynoter David Weinberger, a…
We’ve just announced the initial lineup for ILM East in Boston, March 21-23, which follows hot on the heels of our Interactive Local Media 2010 conference in Santa Clara -- possibly the largest local event ever, with 681 attendees. ILM…
