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Phone Leads Marketplace and a Fresh Coat of Paint: A Briefing with DialogTech

  • March 2, 2015
  • Mike Boland
  • Call Monetization, E-Commerce, Mobile, Online/Interactive, Smartphones, SMBs, Video Posts

Starting today, Ifbyphone is DialogTech. In conversations with the company last week, it characterized this as a move to more adequately represent the market its pursuing. In the evolutions of mobile devices and overall telephony, voice-based leads aren't just coming…

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New Funding and Acquisition: A Conversation with Ifbyphone

  • September 19, 2014
  • Meshach Cisero
  • Funding, Marketing Technology, Mergers & Acquisitions, Mobile, Online/Interactive

    Last week, call tracking and analytics provider Ifbyphone announced not one, but two major milestones. First, the company announced that it has raised $30 million in series E funding -- bringing its total funding to $60 million. It…

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Surviving the Mobile Tsunami: Webcast Recap (and Replay Link)

  • March 26, 2014
  • Mike Boland
  • Call Monetization, Mobile

In case you missed our webcast last week on call monetization, here is the link to watch the free on-demand replay. That includes streaming video, and access to the presentation slides. The webcast itself was action packed with lots of…

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Free Webcast: Surviving the Tsunami of Mobile Call Monetization

  • March 17, 2014
  • Mike Boland
  • Call Monetization, Conferences, Mobile, Online/Interactive

On Thursday, we'll host a live webcast with call monetization provider Ifbyphone. The topic: BIA/Kelsey projects mobile calls to local businesses will reach 65 billion annually by 2016. That's going to be a lot of calls to manage, track, route,…

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Ifbyphone Lands $9 Million Series D To Accelerate Growth, Sales Push

  • January 13, 2014
  • Mike Boland
  • Call Monetization, Mobile

As briefly mentioned earlier today, voice based marketing automation provider Ifbyphone has secured a $9 million series D funding round. It was led by River Cities Capital, and it brings Ifbyphone's total funding to date to $30 million. This is…

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Are Local Business Phone Leads Sexy Again?

  • January 13, 2014
  • Mike Boland
  • Call Monetization, Mobile

I'm working on a big white paper and forecast on call based monetization -- an update to the report we released last year. Phone calls as a lead source are getting more attention in the age of smart phones, and…

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At Leading in Local: ILM 2013: Focus on Calls: The Real Local Currency

  • December 17, 2013
  • Rebecca Weingartner
  • BIA/Kelsey NEXT, Call Monetization, Conferences, Online/Interactive

  Web and mobile search continue to develop as places where high-intent consumers find local businesses. This is driving a lot of call volume, especially in mobile search where the device itself is also a phone. Meanwhile, SMBs cite phone…

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