SCVNGR “chief ninja” Seth Priebatsch and Gowalla CEO Josh Williams both employ game mechanics to elevate their location-based services, and both believe that gaming’s inherent fun factor can motivate more important behaviors, including social good. But that’s where the similarities…
Ironically, on the same day Facebook sprung a major announcement -- the unveiling of Deals as a natural extension of Places -- that could have thunderous effects on popularizing social location tools, the Pew Internet & American Life Project released…
Some people (like me) don’t like games. Game mechanics-driven “check in” media like Foursquare, GoWalla, Loopt and BrightKite mostly leave them cold. But what if check-ins triggered group buying discounts? That’s the concept behind GroupTabs, a new service launching in…
