Does my mobile location say that I'm in a Target store? Or am I in the parking lot? Or in the Starbucks within the Target? Or am I driving by at 60 mph? These details matter for contextual relevance in…
Following our mobile forecast release and the post earlier today, here are some of the numbers laid out in graphical form. We'll continue to analyze the figures, and their practical takeaways here and at our conference next month.
Localizing ad campaigns via geo targeting and local sales is increasingly important. At BIA/Kelsey, of course, the importance of localization for digital ad sales is an article of faith. Local Sales are not, however, part of the "A" list of…
Localizing ad campaigns via geo targeting and local sales is increasingly important. At BIA/Kelsey, of course, the importance of localization for digital ad sales is an article of faith. Local Sales are not, however, part of the "A" list of…
Today, BIA/Kelsey released its U.S. Local Media Forecast (2012-2017), showing local ad revenues of $133B (2012) growing to $152B (2017). This includes advertising targeted to geographically specific audiences, such as Newspapers, Radio, TV, Interactive, etc.. One important slice of this…
