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CBS Goes Deeper With Local Content Via Examiner.com Deal

  • December 19, 2011
  • Peter Krasilovsky
  • City Guides, Radio

CBS plans to build deeper local online content by commissioning specific local topics for articles from thousands of writers at Examiner.com. Both parties were mum about whether revenue sharing is involved but did note that writers will receive a payment…

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Review: ‘The Story So Far — What We Know About the Business of Digital Journalism’

  • May 10, 2011
  • Peter Krasilovsky
  • News, online, Newspapers

Whenever one writes about the future of newspapers and other news organizations, a voice in the back of his or her head says: “They’ve tried that already and it didn’t work.” Fifteen years into the digital revolution, that’s the dilemma…

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Hyperlocal in 2011: A Break in the Clouds?

  • December 22, 2010
  • Peter Krasilovsky
  • Hyper-Local

I take great delight in the Carlsbad Patch updates on my smartphone every morning. And the Fwix local app on my iPad. But why do I feel they are my “guilty pleasures”? Because there is a rap out there that…

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Coming to America: Reuters Partners With Examiner, SB Nation for Aggregation

  • December 14, 2010
  • Jed Williams
  • Hyper-Local, Newspapers, Online/Interactive, Traditional Media, Verticals

Local and vertical content is eagerly sought by national players, from The New York Times to Yahoo, MSN/Bing to AOL. Now, Thompson Reuters is leading the local, vertical charge for wire services. In an aggressive push to lure traditional U.S. media…

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MerchantCircle Launches Local Content Studio

  • August 27, 2010
  • Peter Krasilovsky
  • SMBs, User-Generated Content

MerchantCircle is joining the ranks of companies creating local and vertical content, including Demand Media, Associated Content, Examiner.com, AOL’s Seed and Patch, Perfect Market, Helium, Brafton Media and others. MerchantCircle’s new Local Content Studio is being led by Andy Halliday,…

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Helium Provides ‘Refereed’ Content for Local Media

  • July 12, 2010
  • Peter Krasilovsky
  • News, online, Traditional Media, User-Generated Content

Everyone is fighting for a better, more cost-efficient way of producing content for Web sites. But is the so-called “content mill” search optimized approach of a Demand Media, Associated Content or Examiner.com the only way to achieve this? Whether you…

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Helium Provides 'Refereed' Content for Local Media

  • July 12, 2010
  • Peter Krasilovsky
  • News, online, Traditional Media, User-Generated Content

Everyone is fighting for a better, more cost-efficient way of producing content for Web sites. But is the so-called “content mill” search optimized approach of a Demand Media, Associated Content or Examiner.com the only way to achieve this? Whether you…

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Praized Media Rolls Out ‘Needium’ for Social-Based Leads

  • July 1, 2010
  • Peter Krasilovsky
  • Blogging, Contextual Advertising, User-Generated Content

Praized Media, recognizing that social-based media has largely moved from the blogosphere to social media sites during the past two years, has now rolled out “Needium,” a new semantic search site that crawls Facebook and Twitter for specific leads. “A…

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Marketplaces 2010: Content Creators See Enhanced Ad Value

  • March 23, 2010
  • Peter Krasilovsky
  • Conferences, Contextual Advertising

Content creators that seek to optimize millions of pieces of content for contextual vertical advertising were on full display at Marketplaces 2010 today in San Diego. Luke Beatty, founder and president of Associated Content, noted that his company was “the…

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Tribune Invests in Perfect Market, a Long Tail Content Site

  • March 3, 2010
  • Peter Krasilovsky
  • Newspapers, SEM

Demand Media, Associated Content and Examiner.com are each building up an arsenal of highly searchable “long tail” content. Now add Perfect Market to their ranks, a new company that seeks to provide the same “long tail” search optimized earnings capabilities…

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Associated Content: ‘Local Is a Differentiator’

  • February 11, 2010
  • Peter Krasilovsky
  • Google

The new breed of content aggregators is among the biggest bets in online media. These companies are assembling content from hundreds of thousands of contributors, optimizing it on the search engines so it is easily found and syndicating it. Demand…

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Examiner.com Nears 30,000 Local Contributors

  • January 28, 2010
  • Peter Krasilovsky
  • Hyper-Local, User-Generated Content

Examiner.com, the Philip Anschutz-backed site that calls itself “the insider source for everything local,” says it is likely to pass 30,000 active contributors, or "Examiners,"  within days, and 85,000 by 2011. The current tally includes 1,234 active contributors in L.A.,…

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