If you follow BIA/Kelsey's Local Commerce Monitor, you know that email consistently ranks high for SMB marketing. This spans across business verticals, size, and other firmographics. But there's still a gap: most SMBs' email marketing tactics are fairly basic. They…
Mentions, reviews, blog comments, tweets, posts and now check-ins. It's enough digital noise to lead local business owners to throw their hands up in despair. As Internet fragmentation accelerates, a host of reputation management providers have carved out an important…
SMBs are missing opportunities for lead generation across major search engines, national and local directories, and vertical channels. But what if SMBs could receive “visibility reports” that show where their geographic and category gaps are? That’s the concept behind Palore’s…
