Back in 2008, Trevor Nadeau went to the board of the company he was running, Yellow Medya, and told them that no one was buying the product they were selling, an online Yellow Pages directory. Nadeau had to come up…
So where should a European local media company place its bets when looking across the spectrum of opportunities in social media, mobile and local online commerce? BIA/Kelsey announced today that it has joined forces with the European Association of Search…
Last week BIA/Kelsey attended the EASDP congress in Brussels, a two-day event focused on the emerging social local mobile ecosystem, and how directory publishers might fit into this new landscape. The association, which represents both B2B and B2C publishers in…
