Lauren Moores, an established “guru” on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery’s VP of analytics.

“We are trying to solve more than just advertising questions,” Moores said. “We are using our technology, data and know how to change the information ecosystem that we are in.”

Moores, who holds a PhD in economics from Brown, came to Dstillery via Every Screen Media, a mobile RTB (real-time bidding) and audience technology company that was acquired by Dstillery. Moores had previously led data innovation efforts at Compete, including the creation of a global digital consumer research panel.

Moores will speak on the session, “Big Data, Local Locations,” at BIA/Kelsey’s Leading in Local: The National Impact conference, May 7-9 at the Sheraton Atlanta.

Check out this video to learn more about what Dstillery does, and what Lauren will have to say in Atlanta.

The post Looking Ahead to Atlanta: Dstillery’s Moores Solves ‘More than Just Advertising Questions’ appeared first on BIA/Kelsey - Local Media Watch.

Lauren Moores, an established “guru” on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery’s VP of analytics.

“We are trying to solve more than just advertising questions,” Moores said. “We are using our technology, data and know how to change the information ecosystem that we are in.”

Moores, who holds a PhD in economics from Brown, came to Dstillery via Every Screen Media, a mobile RTB (real-time bidding) and audience technology company that was acquired by Dstillery. Moores had previously led data innovation efforts at Compete, including the creation of a global digital consumer research panel.

Moores will speak on the session, “Big Data, Local Locations,” at BIA/Kelsey’s Leading in Local: The National Impact conference, May 7-9 at the Sheraton Atlanta.

Check out this video to learn more about what Dstillery does, and what Lauren will have to say in Atlanta.

The post Looking Ahead to Atlanta: Dstillery's Moores Solves 'More than Just Advertising Questions' appeared first on BIA/Kelsey - Local Media Watch.