Earlier this month we examined SMBs that prefer a "Do it Yourself" model, but that's only half the story. SMBs that told us they prefer a "Do It With Me" or "Do It For Me" model for their advertising and…
GoDaddy's IPO is a success by just about any standard. Yesterday's IPO price of $20 per share was eagerly welcomed by the market, which proceeded to bid up the price 31% in the first day of trading. [NASDAQ GDDY] For…
After putting the final touches on the Do-It-Yourself (DIY) report from our latest Local Commerce Monitor™ survey of SMBs, I sat down* to write this blog post. This report is a view of SMBs that told us they prefer a…
While the top media used for advertising and promotion by new SMBs are a mix of digital and social channels, social media is also a tool for these new SMBs to connect and communicate with customers. Facebook Page, LinkedIn and…
While the top media used for advertising and promotion by new SMBs are a mix of digital and social channels, social media is also a tool for these new SMBs to connect and communicate with customers. Facebook Page, LinkedIn and…
If there's one group of merchants that is likely to do its own advertising and promotion, it is those with only one employee, AKA "very small businesses" (VSBs), according to Wave 18 of BIA/Kelsey's Local Commerce Monitor™ survey of small-and-medium…
As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey's Leading in Local: Interactive Local Media event at San…
As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey's Leading in Local: Interactive Local Media event at San…
Home improvement services is a wild new frontier that has just scratched the tip of its potential, according to segment leaders at BIA/Kelsey's Leading in Local: Interactive Local Media event at San Francisco Airport. "ServiceMagic/Home Advisor is (only) a couple…
