Much of the focus at DMS ’11 centered on the acceleration of performance-based local ad models across new platforms to drive measurable results. Mobile is leading the way with its ability to geotarget intent-driven consumers and spur “secondary actions” (click to…
Just when the DMS ’11 audience thought it knew everything there is to know about group buying, Groupon Regional Sales Manager Brett Truka lifted the curtain a little higher. He also noted that the big G itself continues to gather…
Taking merchant content and syndicating it across a bunch of channels is a key effort for Local Matters, the tech firm now being led by CEO Tom Higley. Speaking at DMS ’11 in Denver, Higley said the company’s new “DigitalSeen"…
For all the recent negative bluster in the deals space, including one report of its imminent demise, BIA/Kelsey has a decidedly different message for the dissenters: "We still like ’em." At DMS ’11, Marketplaces Program Director Peter Krasilovsky painted a…
What does digital transformation truly look like? And how far along the path to a new revenue model are directional publishers? Those questions were front and center at DMS ’11, as Dex One Chief Strategy Officer David Sharman, YP New…
Two companies investing in self-service advertising for SMBs agree that self-service is an important and growing category, but isn't likely to replace direct sales. This morning's panel at DMS ’11, "SMBs and Self-Serve: Ready for Prime Time?" featured Paul Levine, COO…
In the afternoon session at the BIA/Kelsey DMS conference on Wednesday afternoon, two players in the local search industry talked about the growing local display market and the use of display by SMBs. Moderated by Matt Booth of BIA/Kelsey, Tyler…
Microsoft isn’t doing anything particularly unusual in search. But the assets it is assembling over the next year or two will pack a mighty punch by leveraging all the fast-moving trends, said Chris Sampson, head of worldwide Bing Local search…
Yellowbook CEO Joe Walsh made a very direct case this morning for massive consolidation in the core U.S. Yellow Pages business sometime over the next couple of years. Ultimately, Walsh believes there will be a single national print Yellow…
YPG of Canada has greatly boosted traffic and repositioned itself as a center for local applications by opening up its data via an open API (Application Program Interface). YPG Director of Business Development Darby Sieben, speaking at DMS ’11 in…
AT&Ti Deals are now in Atlanta, Dallas and Los Angeles, and will likely be launching deals offerings in 10 markets by the fourth quarter of 2011, according to AT&Ti VP of Business Development Todd Rose, who was speaking at DMS…
BIA/Kelsey's DMS ’11 event is shaping up nicely as a summit of leading innovators in small-business marketing and advertising solutions. Anyone selling directly to SMBs or building solutions for those that do should attend this event. The premise of DMS…
