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Digital Agency Summit: The BIA/Kelsey Outlook

  • November 10, 2013
  • Charles Laughlin
  • Newspapers, Online/Interactive

Traditional media companies are scrambling to build "digital agencies" -- essentially in house groups that build all digital packages for SMBs, franchisees and national advertisers. The area is so hot that a two-day conference at a Chicago airport hotel last…

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Digital Agency Summit: Building a Digital Agency

  • November 6, 2013
  • Charles Laughlin
  • Newspapers, Online/Interactive

  Building a digital agency involves a lot of heavy lifting -- making the right hires, structuring the right organization, building the capabilities to fulfill programs and measure their success. This morning at the Digital Agency Summit in Chicago, seasoned…

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