Following yesterday's video post on Deseret Digital Media's (DDM) stance on separating new media from old, it's time now to drill down on the "how." (video below) As a brief recap, media companies that launch digital products under entirely new…
Following yesterday's video post on Deseret Digital Media's (DDM) stance on separating new media from old, it's time now to drill down on the "how." (video below) As a brief recap, media companies that launch digital products under entirely new…
Like George Costanza, Deseret Digital Media (DDM) likes to separate its worlds. This is a longstanding debate among media companies about whether or not new digital products and divisions (and correspondingly, ad sales teams) should be independent of the legacy…
Surviving the shift from tradition to digital revenue may not be the most challenging transformation for media companies. Speaking at BIA/Kelsey's recent Leading in Local: Interactive Local Media conference,Christopher Lee, president of Deseret Digital Media, offered a primer on…
Clark Gilbert is a respected authority on digital transformation -- he's studied it at the Harvard Business School and he's put his ideas into action at Deseret Digital Media. Today at BIA/Kelsey's Leading in Local - Interactive Local Media conference…
Clark Gilbert is a respected authority on digital transformation -- he's studied it at the Harvard Business School and he's put his ideas into action at Deseret Digital Media. Today at BIA/Kelsey's Leading in Local - Interactive Local Media conference…
The end of the year usually means a few things to us: the holidays; our annual predictions; and Leading in Local: Interactive Local Media, the industry's flagship event. This year's event is especially hot -- a 2 1/2 day extravaganza…
Building a digital agency involves a lot of heavy lifting -- making the right hires, structuring the right organization, building the capabilities to fulfill programs and measure their success. This morning at the Digital Agency Summit in Chicago, seasoned…
