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	<title>BIA/Kelsey - Local Media Watch &#187; Dave Schappell</title>
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		<title>Amazon Buys TeachStreet; Folds It Into Amazon Local</title>
		<link>http://staging.blog.biakelsey.com/index.php/2012/02/02/amazon-buys-teachstreet-folds-it-into-amazon-local/</link>
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		<pubDate>Thu, 02 Feb 2012 19:46:41 +0000</pubDate>
		<dc:creator><![CDATA[Peter Krasilovsky]]></dc:creator>
				<category><![CDATA[SMBs]]></category>
		<category><![CDATA[Verticals]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Dave Schappell]]></category>
		<category><![CDATA[TeachStreet]]></category>

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		<description><![CDATA[<p>Amazon.com, which is moving in multiple directions vis-&#224;-vis local, has agreed to buy TeachStreet, the service for matching teachers and students. Amazon&#8217;s interest appears to be less in TeachStreet than in the underlying e-commerce platform for SMBs. The platform already&#8230;</p>
<p>The post <a rel="nofollow" href="http://staging.blog.biakelsey.com/index.php/2012/02/02/amazon-buys-teachstreet-folds-it-into-amazon-local/">Amazon Buys TeachStreet; Folds It Into Amazon Local</a> appeared first on <a rel="nofollow" href="http://staging.blog.biakelsey.com">BIA/Kelsey - Local Media Watch</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><img alt="" src="http://cdn.geekwire.com/wp-content/uploads/2012/02/teachstreet-logo.jpg?7794fe" class="alignnone" width="258" height="90" /></p>
<p><a href="http://www.amazon.com">Amazon.com</a>, which is moving in multiple directions vis-&agrave;-vis local, has agreed to buy <a href="http://www.teachstreet.com">TeachStreet</a>, the service for matching teachers and students. Amazon&#8217;s interest appears to be less in TeachStreet than in the underlying  e-commerce platform for SMBs. The platform already is being used by <a href="http://www.washingtonpost.com">The Washington Post</a> for its <a href="http://www.servicealley.com">Service Alley</a> SMB leads service.</p>
<p>TeachStreet had raised just over $3 million from Madrona Venture Group, Bezos Expeditions, Hulu CEO Jason Kilar and others. Amazon CEO Jeff Bezos has obviously been involved form the beginning of the company.</p>
<p>The connection between Amazon and TeachStreet is partially personal. TeachStreet founder David Schappell previously worked for Bezos from 1998 to 2004. <a href="http://www.geekwire.com/2012/exclusive-amazoncom-buys-teachstreet#utm_source=GeekWire+Daily+Digest&#038;utm_campaign=19449e394f-daily-digest-email&#038;utm_medium=email">GeekWire</a> reports that the entire TeachStreet team has already joined Amazon Local, which is now in 40 markets. It reports that TeachStreet itself is being shut down. </p>
<p>Schappell also told Geekwire that he&#8217;s pumped to be &#8220;working on things that millions of people use.&#8221; At TeachStreet, he said they had been &#8220;pushing the peanut up the hill for a long time.&#8221;</p>
<p>In 2008, Schappell <a href="http://localonliner.com/2008/07/01/teachstreet-gears-up-for-2nd-market-portland-ore/">told</a> BIA/Kelsey that he eventually expected TeachStreet to evolve into all kinds of expert services. &#8220;We&#8217;re helping to find local experts near you,&#8221; he says. Categories could include a full range of advisory services, such as career counseling, or kitchen remodeling. &#8220;You might need someone to guide you through some of the steps. Or you may want some help negotiating to buy a car.&#8221;</p>
<p>The post <a rel="nofollow" href="http://staging.blog.biakelsey.com/index.php/2012/02/02/amazon-buys-teachstreet-folds-it-into-amazon-local/">Amazon Buys TeachStreet; Folds It Into Amazon Local</a> appeared first on <a rel="nofollow" href="http://staging.blog.biakelsey.com">BIA/Kelsey - Local Media Watch</a>.</p>
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