Content marketing has been around for quite some time in analog form --think direct mail, product catalogs and brochures. The growth of social media as a marketing and direct communication channel has propelled modern, digital content marketing to the forefront.…
Content marketing has been around a while among SMBs in analog form -- after all direct mail, product catalogs and brochures are all about using rich content to promote a business and drive sales. The growth of the Internet, and…
Content marketing has been around a while among SMBs in analog form -- after all direct mail, product catalogs and brochures are all about using rich content to promote a business and drive sales. The growth of the Internet, and…
Content marketing is fast becoming core to many SMB marketing strategies, to the point that it threatens to crowd out more traditional media spending. And call monetization is getting more attention as growing smartphone use spurs a rapid rise…
One theme that emerged at BIA/Kelsey’s recent SMB Digital Marketing conference was the emergence of content marketing for local merchants. This was kicked off in a session by Jed Williams and popped up a few more times.
As a retrospective on some of those themes and a look at their future implications, my Street Fight column this month unpacks it further. As a bonus, I even found a way to incorporate Twerking, speaking of trend analysis.
The column came out yesterday and an excerpt is after the jump, with the full article available here. We’ll continue to keep a close eye on this topic (but likely not Twerking).
Last week we held a big 3 day conference in Austin on the changing world of SMB digital marketing. It was an awesome turnout, solid speaker lineup and lots of takeaways. Check out our session-by-session blog coverage. To stay true to…
To wrap up the content-packed SMB Digital Marketing conference, a panel of heavy hitters zeroed in on the show's pervasive theme of content marketing. Perry Evans, CEO, Closely Adam Japko, CEO, Digital Sherpa (NCI) Randy Parker, CEO, PagePart; Founder, Constant…
This morning at SMB Digital Marketing moderator Jed Williams interviewed four companies in the middle of understanding how to deliver content market solutions to small businesses. One of the biggest challenges was balancing the scale of marketing automation with the…
