Local isn’t easy, or even worthwhile. Chris Devore, Seattle-based co-ounder of Judy’s Book, wants to remind entrepreneurs to stay away. In a new blog post, Devore gives three top reasons NOT to do a local + online start-up:

1- There’s no money in it.
2- It doesn’t scale.
3- It’s too obvious.

“Combine expensive, high-touch selling, small budgets and high churn rates, and you have a perfect recipe for persistent negative margins,” says Devore. “There are literally millions of business opportunities that [are] …. better than the best local business I’ve ever seen.”

It’s a good blog post with sound reasoning. I suspect Devore, one of the most passionate entrepreneurs out there, has a major local project up his sleeve and will be socializing it at ILM East in Boston March 26-28.

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