The BIA/Kelsey "Status and Review of Card-Linked Offers, 2015" report, which is based on in-depth interviews with industry leaders, has generated a lot of interest among the various shareholders of card-linked offers and non-advertising marketing solutions (including financial institutions, tech…
The BIA/Kelsey "Status and Review of Card-Linked Offers, 2015" report, which is based on in-depth interviews with industry leaders, has generated a lot of interest among the various shareholders of card-linked offers and non-advertising marketing solutions (including financial institutions, tech…
BIA/Kelsey is out with my new paper on the status of card-linked offers, which is based on detailed discussions with 14 leaders of the card linking ecosystem, including credit card firms, tech vendors, payment processors, publishers and merchants. Most of…
On Demand Local Services -- a.k.a the uberfication of everything -- continue to expand into new local service verticals. We're seeing everything from lawyers to weed delivery (you might need those two together). This is the topic of a…
Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway. Speaking at the inaugural conference of the CardlinX Association…
Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway. Speaking at the inaugural conference of the CardlinX Association…
