According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent), Facebook (35.3% good/excellent) and even in store visits (58.8% good/excellent).…
Not a week has passed recently without news or data releases in the emerging area of call monetization. That includes yesterday's Invoca announcement. Mobile search-driven call volume is exploding. And that works out because Local Commerce Monitor™ data indicate that…
Call Monetization and marketing company Invoca today announced its new voice and call analytics platform, Signal. It took the opportunity to also announce it has added Salesforce.com as an investor in its Series C round, which we initially covered back…
More evidence emerged today that calls are the preferred local performance measurement currency. The call analytics firm Telmetrics released data showing a 160% increase in the number of online local search call programs it monitored in 2013. So what does…
Web and mobile search continue to develop as places where high-intent consumers find local businesses. This is driving a lot of call volume, especially in mobile search where the device itself is also a phone. Meanwhile, SMBs cite phone…
If getting customers to pick up the phone is the first priority for SMBs, the second is vetting caller traffic to distill quality leads from noise ... and to understand the drivers behind each activity. "Bridging the online-offline gap" is…
If getting customers to pick up the phone is the first priority for SMBs, the second is vetting caller traffic to distill quality leads from noise ... and to understand the drivers behind each activity. "Bridging the online-offline gap" is…
SMBs are looking for their phones to ring and their doors to open, pure and simple. These cash register-related activities largely sway their perceptions of online marketing campaign effectiveness. Kenshoo Local, a division of SEM provider Kenshoo, aims to specifically…
As the demand for dependable call-tracking tools intensifies in the SMB marketplace, WebVisible -- the Irvine, California-based local online marketing provider -- has unveiled upgrades to its portfolio of services to enable more focused ad geotargeting and greater call-tracking capabilities for businesses.…
