Local radio and television stations are trying to understand their roles in the new digital media marketplace. Last week at the Texas Association of Broadcasters annual conference, we presented BIA/Kelsey's latest information on the local media market and drilled into…
The Digital Strategies for Broadcasting conference just wrapped up and it was a success by all measures. Lots of good sessions on how broadcasters are applying longstanding strengths toward new media and formats. In many ways it's similar to the…
By Steve Passwaiter and Rick Ducey For broadcasters, it is an article of faith that “localism” is a point of differentiation that adds value to their operations. Localism tends to mean local news, sports, weather, traffic, local events, coverage of…
