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First Look at BIA/Kelsey's SMB 2015

  • May 6, 2015
  • Charles Laughlin
  • BIA/Kelsey SMB, Conferences, Online/Interactive, SMBs

  Here we are in the middle of National Small Business Week, which seems like a great time to unveil the agenda and key themes of our upcoming SMB conference, which happens Sept. 29-30 at the Marriott Denver Tech Center.…

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FiveStars Links Growth to Big Data Analytics; Projects 8,000 + SMB Customers by Year-End

  • April 22, 2015
  • Peter Krasilovsky
  • Coupons/Deals, SMBs, Social

FiveStars, the well-funded SMB loyalty company that competes against Belly, SpotOn and others, is projecting it will grow its merchant base to 8,000-9,000 businesses by year-end, up from its current base of 6,000 customers. Customers who subscribe to FiveStars premium…

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Big Data For Small Business: Backstage Pass at SMB Digital Marketing

  • November 17, 2014
  • Mike Boland
  • BIA/Kelsey SMB, Conferences, Mobile, SMBs, Video Posts

Big Data is becoming democratized. That was an underlying theme at our SMB Digital Marketing conference. We discussed this in an on-site analyst roundtable posted last month. To continue that discussion, we put together a highlight reel of conference Keynoters…

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Big Data for Big Renovations: A Conversation with BuildZoom

  • October 9, 2014
  • Meshach Cisero
  • Funding, lead generation, Listings Providers, Local, Online/Interactive, Verticals

  On Monday, BuildZoom announced it has raised $2.2 million. With the latest round of infusion, we asked the Co-Founder, Jiyan Wei, where the company is headed next. "Our goal is to bring transparency to consumers who are shopping for…

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At Leading in Local: ‘Almost Any Data’ Helps SMBs

  • September 23, 2014
  • Peter Krasilovsky
  • BIA/Kelsey SMB, Conferences, Online/Interactive, SMBs

"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection…

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At Leading in Local: 'Almost Any Data' Helps SMBs

  • September 23, 2014
  • Peter Krasilovsky
  • BIA/Kelsey SMB, Conferences, Online/Interactive, SMBs

"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection…

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SMBs with Big Budgets take on Big Data Solutions

  • July 16, 2014
  • Meshach Cisero
  • Online/Interactive, SMBs, Verticals

It seems as though almost everyone has been talking about “big data” and analytics lately, and how the use of it can improve efficiency across all sorts off business processes. Much of the conversation has been focused on the benefits…

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'The Impact of Big Data on SMB Marketing': Briefing Excerpt

  • April 23, 2014
  • Peter Krasilovsky
  • Conferences, lead generation, Leading in Local: The National Impact, Listings Providers, Local, SMBs

The "Big Data" revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel. But what's the impact of Big Data on marketing to small businesses? The use…

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‘The Impact of Big Data on SMB Marketing': Briefing Excerpt

  • April 23, 2014
  • Peter Krasilovsky
  • Conferences, lead generation, Leading in Local: The National Impact, Listings Providers, Local, SMBs

The "Big Data" revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel. But what's the impact of Big Data on marketing to small businesses? The use…

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Street Fight's Local Data Summit: The Impact of Data on Local

  • February 25, 2014
  • Peter Krasilovsky
  • Conferences, Mobile

The impact of data on local marketing was Topic #1 during Street Fight's Local Data Summit today in Denver. Speakers addressed the wide range of data issues that have begun to enhance local marketing and shift local marketing -- and…

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Street Fight’s Local Data Summit: The Impact of Data on Local

  • February 25, 2014
  • Peter Krasilovsky
  • Conferences, Mobile

The impact of data on local marketing was Topic #1 during Street Fight's Local Data Summit today in Denver. Speakers addressed the wide range of data issues that have begun to enhance local marketing and shift local marketing -- and…

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Digital Journalism Meets Data Science

  • November 20, 2013
  • Rick Ducey
  • Online/Interactive

In a digital world that has us all swimming in readily accessible data, one might be tempted to torture the familiar line from The Rime of the Ancient Mariner into, "Data, data everywhere. Nor any drop of insight to drink."…

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