First Person: Buying From Amex’s Twitter Store
I had the fun of buying Amex's $25 gift card for $15 the other day on Amex Sync, the new Amex Twitter Store. All I had to do was sync my Amex account to Amex's Twitter Store page, joing the…
ILM East: Opening Keynoter Leslie Berland
American Express executive Leslie Berland described how the company is using its unique relationship with merchants to help national brands and local small business leverage social media. Berland delivered the opening keynote address here at ILM East in Boston. "We…
ILM East: AOL’s Big Bet on Local
"AOL has a huge bet on local and Patch in particular," said Mark Josephson, senior vice president of revenue at AOL Local during our afternoon session at ILM East. Patch hyperlocal sites reach 865 communities that Josephson describes as "under…
Deals 3D: Facebook and AMEX Strike a Deals Deal
Facebook touts itself as a platform that allows and encourages partners to further build out its social graph. In Deals, it has now found its most significant partner yet, inking a deal with American Express to push socially curated deals…
AmEx’s Serve and AOL’s Patch.com Partner for Prepaid, Paperless Deals
Ease of transaction, rewards and “exclusives” will be key to the next generation of deals, and the credit card companies are determined to play a major role. MasterCard is working with NextJump for a special rewards programs, and has a…
Amex’s Latest SMB Initiative: Display (Self-Serve & Simple)
Over the past year, American Express has embarked on a series of initiatives centered on digital advertising intelligence for SMBs. These include SearchManager (via Clickable) for SEM and multiple social media experiments with Facebook and Foursquare. Now, its small business-focused…
Local Sites Prep for Black Friday, SMB Saturday, Cyber Monday
The hordes of shoppers who still enjoy standing in lines and fighting for parking spaces on the “Black Friday” after Thanksgiving is an offline event. Or is it? Local sites are prepping shoppers who want to see what’s available at…
Amex Teams With Facebook in Major SMB Promotion
American Express has recently been leveraging its powerful relationship with SMBs on the Web, including a tie to search engine marketing and lead generation via a deal between American Express Open and Clickable. Now Amex is going deep with social…