In previous blog posts we discussed the best ways to reach men and the best ways to reach women when they're shopping locally. The differences are clear in BIA/Kelsey's latest infographic (shown below), but what are the similarities between the two genders…
One of the hottest topics in tech & media is the quickly evolving state of mobile advertising. Meanwhile, some of mobile's early promises include high intent users, and more trackable advertising. The latter is where things are really getting interesting.…
Day 2 of Leading in Local: Interactive Local Media conference opened with BIA/Kelsey's VP and Chief Economist, Mark Fratrik, who shared some exciting pieces of information from BIA/Kelsey's Media Ad view. Media Ad View is BIA/Kelsey's research product that offers…
The $1.8 billion of leisure/recreation advertising on Out-of-Home media was its largest vertical, representing 25% of total Out-of-Home advertising in 2012, according to BIA/Kelsey's Media Ad View Plus. The Finance/Insurance vertical was the second highest, with 10% of total Out-of-Home…
Despite the well documented declines in newspaper circulation, advertising on newspaper was $22.5 billion in 2012, representing 17.1% of total advertising spend in the U.S. and second only to direct mail, according to BIA/Kelsey's Media Ad View Plus. In a…
In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report. 2012 Real…
Television dominated the Government/Political/Religion ("GPR") vertical in 2012, according to BIA/Kelsey's Media Ad View Plus. In 2012, television's $3.1 billion of advertising from GPR represented nearly 3/4 of total advertising for this vertical. 2012 Government/Political/Religion Ad Spending by Media The…
In 2012, television dominated both the Automotive advertising and Government/Political/Religion ("GPR") verticals, according to BIA/Kelsey's Media Ad View Plus. More on the GPR vertical later. Television's $4.6 billion share of automotive advertising represented 28.4% of total automotive advertising in 2012.…
According to BIA/Kelsey’s Media Ad View Plus more than 43 percent, or $10.7 billion, of retail advertising dollars went to direct mail in 2012. That $10.7 billion represents 30 percent of direct mail’s total ad spending. Furthermore, BIA/Kelsey doesn't expect…
Yes, we have heard that officially the recession ended in the summer of 2009. Yes, the stock market has been showing renewed strength over the past few weeks. Yes, even housing starts and sales are showing some recovery. But even…
Score one for local businesses … at least in Minnesota. As of Aug. 1, the state began enforcement of a law that prohibits advertising “deceptive local telephone numbers and geographically deceptive business names” across the Internet, as well as in…
Today we announced our revised forecast for the television industry. Previously we had been somewhat more conservative in our estimates because it was difficult to read which way the economic winds were blowing. And while the first half of this…
By Steve Passwaiter, VP, Business Development We head into the New Year severely chastened by the historic revenue declines of the past year. For traditional media companies -- not so much the new media companies that BIA/Kelsey also covers --…
