Google is testing a new advertising feature that bridges the gap between people who have visited brands' websites via desktop with advertisements on their mobile devices, and vice-versa. This comes at a time where Desktop search in the US is…
Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply the ad…
Most of the money spent on mobile ads is from brand advertisers and agencies. And the targeting methods they use, via ad networks, are mostly borrowed from the online tactics they know best. This involves branding and some direct response,…
