Big Data is becoming democratized. That was an underlying theme at our SMB Digital Marketing conference. We discussed this in an on-site analyst roundtable posted last month. To continue that discussion, we put together a highlight reel of conference Keynoters…
Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We're looking forward to a great show. Want to do some research before the event? Here's some recent BIA/Kelsey blog…
Consumer data giant Acxiom is moving downstream with a self-serve leads products tailored to SMBs. The new SMB product, “MyAcxiomPartner,” allows SMBs to develop customer lists on a hyperlocal basis, using either addresses or polygon mapping. The effort is part…
On the heels of last year's LEADING IN LOCAL: SMB Digital Marketing show in Austin, we've just announced our agenda for this year's big event in "The Big Easy": New Orleans. Our initial slate of Keynotes include: Acxiom CEO Scott…
The reputation management space will be yet another hot topic at DMS ’10 next week. It's garnered a lot of press and new competitors in the past year, and as BIA/Kelsey anticipates this area to grow to roughly $3.1B in…
Merchant data sent in by fans of merchants and from merchants themselves is becoming increasingly important. Can it be relied on as a main source, or should it only complement listing data from the big three providers -- InfoGroup, Acxiom…
