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LOCAL MEDIA WATCH. The Nexus of All Things Local

ILM East Update: Foursquare, Deal-a-Day Forum, MORE

  • February 7, 2011
  • Peter Krasilovsky
  • Conferences

The program for ILM East, March 21-23 in Boston, is now mostly set, with a lot of action-packed sessions and speakers that represent the state of the art -- and also the fast, fast, fast evolution of local from even…

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Are You Ready for Conversational Commerce?

  • February 7, 2011
  • Andrew Shotland
  • Brand Marketing, Call Monetization, Conferences, Coupons/Deals, General Marketing, Online/Interactive, Reputation Management, Social

Last week I attended Opus Research's Conversational Commerce Conference (a.k.a. "C3). The focus of the discussion was mostly on social media and its impact on marketing and customer care, at both the local and national brand levels. While there is…

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AOL Buys Huffington Post; Huffington to Run AOL Local

  • February 7, 2011
  • Peter Krasilovsky
  • Mergers & Acquisitions, News, online, Online/Interactive

AOL will buy The Huffington Post for $300 million in cash and $15 million in stock, and put Arianna Huffington in charge of the AOL Local sites (MapQuest, Patch, MovieFone) as well as its growing collection of opinionated tech and…

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Check In to the Super Bowl From Your Couch

  • February 4, 2011
  • Mike Boland
  • Mobile

Foursquare is trialling a new nationally featured place to check in to: Super Bowl XLV. "Super Bowl Sunday" will be available in the trending now section on Foursquare's mobile apps. If you check in and shout which team you're rooting…

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Time Capsule: ‘What Is Internet Anyway?’

  • February 4, 2011
  • Mike Boland
  • Online/Interactive

From the Friday humor department, here's some good circa-1994 morning show banter about the Interweb. Though mainstream tech awareness has come a long way since then, the dialogue actually isn't that far off from my mom asking me more recently what…

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Geodata Galore: My Visit to the Urban Mapping Factory

  • February 3, 2011
  • Mike Boland
  • Mobile, Online/Interactive

After many months of only running into the folks at Urban Mapping at conferences, I recently visited their new S.F. offices to get a proper update. There's lots happening there. Some of you may know the company as providing the…

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Seattle Makes Concessions on Opt-Out Ordinance

  • February 3, 2011
  • Charles Laughlin
  • Yellow Pages

The City of Seattle has modified its tough Yellow Pages opt-out ordinance, but apparently not sufficiently to make a federal lawsuit challenging the ordinance go away. The city has eliminated a $148 per ton fee for Yellow Pages deliveries in…

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‘Write Once, Read Everywhere’ Extends to Restaurants via SinglePlatform

  • February 3, 2011
  • Peter Krasilovsky
  • Call Monetization, Listings Providers, Local, Online/Interactive, Social, Verticals

"Write once, read everywhere” concepts are popular ones with so many platforms to serve. Agendize is probably the king of these for listings and appointments, serving more than 66 unique platforms. Localeze and Universal Business Listings are other key players…

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After Deal of the Day: TipCity Offers Flash Deals

  • February 2, 2011
  • Peter Krasilovsky
  • Hyper-Local, Online/Interactive, Shopping, offline, SMBs, Social

What do you do to keep your customer after your deal of the day runs? That’s a big question for tens of thousands of SMBs -- many of which have used deal a day as a loss leader and have…

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Google Latitude Integrates Check-Ins (Finally)

  • February 2, 2011
  • Mike Boland
  • Mobile

Google announced yesterday that its Latitude mobile social product will integrate place check-ins. Active first on Android (iPhone TBD), it includes the following features: -- Notifications: Turn on check-in notifications in Latitude’s settings and get a notification to check in…

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San Francisco Latest to Propose Tough Anti-YP Measure

  • February 2, 2011
  • Charles Laughlin
  • Yellow Pages

The city of San Francisco appears to be next in line to pursue draconian restrictions on the distribution of print Yellow Pages directories. As reported in SF Gate, David Chiu, president of the city's board of supervisors, is pushing legislation…

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LBS Picks and Shovels: A Conversation With Locomatix

  • February 1, 2011
  • Mike Boland
  • Mobile

I recently had the chance to follow up with Locomatix, a company I was first introduced to at our ILM:10 show. Utilizing technology developed at the University of Wisconsin (Madison), it joins the emerging sector of platforms and toolsets to build location-based…

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Gannett Now Producing 264 Hyperlocal Neighborhoods

  • February 1, 2011
  • Peter Krasilovsky
  • Hyper-Local, Social, Verticals

Gannett announced during its earnings call yesterday that it is now producing 264 hyperlocal neighborhood sites in 10 markets. This includes the recent addition of 30 hyperlocal neighborhoods in Sacramento. The hyperlocal neighborhoods, produced in conjunction with DataSphere, have put…

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Social Local Media: Groupon’s Hyperlocal Play — A Next Step for Deals?

  • February 1, 2011
  • Jed Williams
  • Coupons/Deals, Hyper-Local, Online/Interactive, Social

  In December, we discussed the implications of Groupon's pact with public Wi-Fi network provider JiWire as a potentially significant next step for social commerce -- hyperlocal group buying that leverages geotargeting to serve nearby deals to connected customers. The partnership has…

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‘What Do We Do in Social?’

  • February 1, 2011
  • Andrew Shotland
  • Social

While I have spent much of the past few years practicing the art of local SEO for enterprises, when I saw "The Social Network" had garnered eight Oscar nominations, I started to think there might be something to this whole social…

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The Week in Mobile: BIA/Kelsey Mobile News Roundup

  • January 31, 2011
  • Mike Boland
  • Mobile

In case you missed them, here are a few headlines and links to posts over the past week from our mobile coverage. We'll slowly be phasing out our  Mobile Local Media blog so that we can consolidate content here on…

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Regional Help Wanted Founder Creates ‘Digital Valpak’-like Service

  • January 31, 2011
  • Peter Krasilovsky
  • Coupons/Deals, SMBs

Angie's List, Kudzu and The Washington Post's new ServiceAlley are providing group buying promotions for home and trade services. But is group buying the right paradigm for home and trade services? Regional Help Wanted Cofounder Eric Straus says no. Instead,…

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BIA/Kelsey Expands Social Media Focus

  • January 31, 2011
  • Neal Polachek
  • Blogging, SMBs, Social

Today I am excited to announce that BIA/Kelsey has greatly enhanced its focus on social media to include dedicated coverage on our Local Media Watch blog and a new Continuous Advisory Service called Social Local Media. BIA/Kelsey Analyst Jed Williams…

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Management Shake-Up at Local Insight Media

  • January 31, 2011
  • Charles Laughlin
  • Personnel Moves, Yellow Pages

Local Insight Media President and CEO Scott Pomeroy has resigned, effective Friday. Pomeroy was replaced as interim CEO by Scott Brubaker, a director at the turnaround firm Alvarez & Marsal, and since October 2010, LIM's chief restructuring officer. This move…

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Building the Netflix for the Physical World: A Conversation With Foursquare

  • January 28, 2011
  • Mike Boland
  • Location Targeting, Mobile

Yesterday I had the chance to talk to Foursquare GM Evan Cohen. A former Jupiter analyst and Bebo exec, Cohen was brought aboard last year to help steer the ship amid rapid growth. The wide reaching discussion hit upon the…

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