The recent implosion of TMP has led to the creation of a new digital agency called, aptly enough, 2nd Act Local Marketing. Its founders are Gregg Stewart, Will Foust and Steve Haar, all veterans of 15miles, the digital advertising agency arm…
SeniorChecked, a national network that aids seniors with choosing trustworthy local service providers, is partnering with FirstLight HomeCare, a national franchise that provides non-medical in-home care for seniors. We spoke with SeniorChecked CEO Chris Spanos about trends in the local…
Finding and buying daily deals on a mobile device is about to get easier. Monster Offers, the mobile banking solutions provider and daily deal aggregator, will deploy a series of consumer and business banking solutions under a new subsidiary this…
We've known about Google Offers for some time -- the deals product that Google started working on in the wake of its failed bid for Groupon. Today Google is announcing its launch in Portland, and forthcoming availability in NYC and…
Chicago Magazine will partner with Next Jump April 28 for "Intersections of Style," a “VIP Shopping Night” that will bring thousands of Chicagoans to select stores offering exclusive discounts and perks (i.e., “champagne check-in”). The event is being promoted by…
Foursquare Cofounder Dennis Crowley spoke at Where 2.0 yesterday on the ongoing theme of innovating "beyond the check-in." Though lots of companies have taken this in directions such as checking in to TV shows, he remains focused on the "relationship between…
We've written in the past about Convergent Mobile and its SMS marketing for small businesses. One of the bright spots is giving SMBs their own keyword -- branded to their business and promoted through signage, menus, Yellow Pages ads or…
Chicago-based Groupon is pushing hard in Silicon Valley to build a major tech presence on the back of Mobility, a mobile services firm purchased last year. One piece of evidence: a billboard on the 101 touting the company as a…
You may have heard by now that eBay has acquired WHERE for an undisclosed sum -- continuing an acquisition streak of companies that appear to triangulate a mobile local strategy (Milo, RedLaser, WHERE). There is lots to talk about here…
This week, we release a report that takes a closer look at some of the content that was shared on our ILM East stage last month. This is part one of a three-part series that plucks the biggest and best…
Digital players are utilizing call measurement as a way to demonstrate ROI in real time. Along these lines, Telmetrics announced today at the Local Search Association conference in Las Vegas that its digital call measurement programs grew 30 percent year-over-year…
What to drive and where to live. Two important decisions for consumers. And two decisions generally enabled by phone and online leads from vertical search engines. How about chat? Since 2005 Contact At Once has provided online chat software to…
Local display ad provider iPromote has launched a new demand side platform meant to streamline ad placement for SMBs. Known as iPromote Local DSP, it will employ real time bidding to optimize placements and provide SMBs with easier access to…
We recently blogged about Marchex's acquisition of Jingle Networks, a move to own a platform that monetizes mobile voice search. Recently we were able to get a bit more color from Senior VP of Strategic Development Scott Greenberg. According to…
Yellow Pages Group CEO Marc Tellier thinks the next three years will bring more change for the Yellow Pages industry than the past three. And that's why he says he has built an organization that "isn't complacent." Tellier sat for…
The session Spectrum: The Air We Breathe at the NAB Convention last week examined the issue of the proposed incentive auction for some of the spectrum now used by local TV stations. The question-and-answer format between the audience and my…
When hyperlocal zeroes in on local marketplaces, it makes a lot more sense to me. Witness ShopBuffalo, an attractive new marketplace from The Buffalo News launched as a companion to Buffalo.com. The site has partnered with ShopCity and Hero, a…
The Yellow Pages Association is now the Local Search Association. The industry group unveiled the widely anticipated identity change today at its annual conference in Las Vegas. The logic behind this dramatic move is the association's members are repositioning themselves more broadly, and less…
Yodle, a third-party SMB reseller, was selected by MAACO to serve as its online marketing vendor for all MAACO franchises. MAACO is the largest provider of collision repair and auto painting services in North America. The announcement comes after MAACO's…
As I prepare to head off to the “last” Yellow Pages Association conference, I am struck by the incredible transformation the Yellow Pages industry is navigating. The first Yellow Pages industry convention I ever attended was well before anyone had ever…
