The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet…
Starting today, Ifbyphone is DialogTech. In conversations with the company last week, it characterized this as a move to more adequately represent the market its pursuing. In the evolutions of mobile devices and overall telephony, voice-based leads aren't just coming…
Q&A with John McIntyre, Founder & CEO, Sightly BIA/Kelsey: John, your company provides targeted, cross-screen video advertising. Video and programmatic targeting are particularly hot right now in the market. So let's talk about that. We've seen this moving from national…
Q&A with John McIntyre, Founder & CEO, Sightly BIA/Kelsey: John, your company provides targeted, cross-screen video advertising. Video and programmatic targeting are particularly hot right now in the market. So let's talk about that. We've seen this moving from national…
Traditional media companies struggle to find the right formula for digital sales. The challenge isn't really about deciding whether to go with a pure digital only approach v. relying completely on existing legacy sales resources. The decision matrix is much…
BIA/Kelsey is out with my new paper on the status of card-linked offers, which is based on detailed discussions with 14 leaders of the card linking ecosystem, including credit card firms, tech vendors, payment processors, publishers and merchants. Most of…
Facebook isn't often thought of in terms of "commerce," a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that "unlocks" commerce. Speaking at The CardLinx…
Facebook isn't often thought of in terms of "commerce," a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that "unlocks" commerce. Speaking at The CardLinx…
Following yesterday's video post on Deseret Digital Media's (DDM) stance on separating new media from old, it's time now to drill down on the "how." (video below) As a brief recap, media companies that launch digital products under entirely new…
Following yesterday's video post on Deseret Digital Media's (DDM) stance on separating new media from old, it's time now to drill down on the "how." (video below) As a brief recap, media companies that launch digital products under entirely new…
Like George Costanza, Deseret Digital Media (DDM) likes to separate its worlds. This is a longstanding debate among media companies about whether or not new digital products and divisions (and correspondingly, ad sales teams) should be independent of the legacy…
We continue to gear up for our National Conference, taking place next month in Dallas. It will be here before we know it. As we put together the program, many themes are emerging. One theme is the importance of national…
We continue to gear up for our National Conference, taking place next month in Dallas. It will be here before we know it. As we put together the program, many themes are emerging. One theme is the importance of national…
What is the hardest stage of growth for SMBs? After examining census and business data for the past decade, BIA/Kelsey has identified the "troubled teens" transition from blossoming small companies (one to nine employees) to medium-sized firms (20 to…
Franchises are a distinctive and vibrant SMB segment. By almost every metric, franchises act differently from the overall SMB population. Franchises tend to "live large" -- they do things in a big way, starting with ad spending. At an average…
At BIA/Kelsey's National Brands, Local Marketing conference March 25-27 in Dallas, we'll be hearing a lot of discussion around where spending is going for national marketers. Based on a survey just released by Duke University's Prof. Christine Moorman the news is…
The call is the new click, as we keep saying. Phone calls to businesses have ratcheted up in the age of the smartphone -- a device that bolts a search engine to a phone. We project this to grow to…
The Local On-Demand Economy seems to be taking over tech headlines, not to mention VC dollars. We've been covering this "Uberfication of Local" for the past couple years and more formally in the past few months. We've been calling it…
Craigslist has outlasted its challengers, and remains the platform to beat for classifieds, or "things to sell" marketplaces. eBay, similarly, remains a leader for the sale of goods - although most are not geographically oriented. Amazon is also active in…
While the top media used for advertising and promotion by new SMBs are a mix of digital and social channels, social media is also a tool for these new SMBs to connect and communicate with customers. Facebook Page, LinkedIn and…
