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LOCAL MEDIA WATCH. The Nexus of All Things Local

Sickweather LLC Merges Health With Social Networking

  • May 25, 2011
  • Elise Simmons
  • Online/Interactive

Nobody wants to be sick. So imagine if it were possible to track an illness the same way a Doppler radar tracks the weather. That's the vision behind Sickweather LLC. Graham Dodge, a cofounder, told BIA/Kelsey he got the idea…

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Facebook’s Emily White: Businesses Should Post 3X a Week

  • May 25, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Social

Businesses should post on their Facebook page three times a week. That’s the word from Emily White, Facebook’s director of local. In an interview with USA Today, White says: "The general rule is, you're in pretty good shape if you're…

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JoinLocal Builds SMB ‘Advocacy Network’

  • May 25, 2011
  • Neal Polachek
  • Online/Interactive, Social

A couple of weeks ago at the Social Loco event held at Mission Bay Conference Center (same place we’ll be holding our Deals 3D July 18 and 19), I met up with longtime industry innovator Justin Sanger. No doubt you…

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Yodle Acquires ProfitFuel, Expands Reach to SMBs

  • May 25, 2011
  • Elise Simmons
  • Mergers & Acquisitions, SMBs

Yodle, a third-party SMB reseller, announced yesterday that it acquired ProfitFuel, a company that provides search engine optimization services to small businesses, for an undisclosed sum. David Rubin, previously CEO of Profitfuel, will now join Yodle as senior vice president…

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JiWire Releases Q1 Audience Insights Report

  • May 24, 2011
  • Mike Boland
  • Mobile, Online/Interactive

JiWire is out with its latest quarterly Insights report, uncovering user demand and adoption for location based services, mobile shopping, and deals.  For those unfamiliar, JiWire operates a location based ad network via public wi-fi and mobile. Highlights include 79…

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SignPost Focuses on ‘Deal Scouts’ for Self-Serve Deals

  • May 24, 2011
  • Peter Krasilovsky
  • Coupons/Deals

SignPost, an eight person New York-based deals company that has received $1 million of seed funding from Google Ventures and others, is banking on “deal scouts” to originate time-sensitive deals with local merchants and services. The company has deals available…

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Yellow Pages Industry Braces For Opt-in Domino Effect

  • May 24, 2011
  • Elise Simmons
  • Yellow Pages

Representatives and their legal counsel from the Association of Directory Publishers, Valley Yellow Pages, At&t, and the Local Search Association held a conference call to plan their continued opposition to San Francisco's opt-in ordinance. If more articles like this from…

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What Will Local Deals’ Second Act Look Like ?

  • May 23, 2011
  • Mike Boland
  • Mobile, Online/Interactive

Gearing up for our Deals 3D conference in July, my StreetFight column this month looks at some of the recent developments in the collision of local deals and mobile, otherwise known loosely as flash deals. As we've written, these independently…

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Good Reading: Wired’s Take on the Decline of Auctions

  • May 22, 2011
  • Peter Krasilovsky
  • Shopping, offline, Shopping, online

Auctions have influenced a more dynamic shopping environment, but aren’t very important and have ended up as just a niche shopping format, argues James Surowiecki in the June Wired (article not posted). Even on eBay, they just make up 31…

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Yell Projects 75% of Revenues Will Be Digital by 2015

  • May 19, 2011
  • Elise Simmons
  • Financial Results, Online/Interactive, Yellow Pages

Yell Group announced its full-year 2011 results this week (its year ends March 31), with digital media revenues growing by 9.4 percent from last year. CEO Mike Pocock projected during the full-year earnings call that by 2015, 75 percent of Yell's…

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New U.K. Platform Launches for ‘Real Time’ SMB Hires

  • May 19, 2011
  • Peter Krasilovsky
  • SMBs, Yellow Pages

There are some occasions when you need to hire someone right away. At least that’s the hypothesis of Ginjex: The availability engine,” a new ad-supported U.K. directory that focuses on real-time hiring. Launched by Mark Riley, a former exec with…

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Radio Ink’s Tech Summit Recap

  • May 18, 2011
  • Rick Ducey
  • Online/Interactive

Radio Ink's "Radio Tech Summit" runs through today at Microsoft's Executive Conference Center in Mountain View, California. Media UK's James Cridland was the kick-off keynoter and asserted that "radio is not dead...but it must compete on content not platform." Cridland,…

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Coalition Urges San Francisco Mayor to Ban Opt-In

  • May 18, 2011
  • Elise Simmons
  • Yellow Pages

Last week, we reported on the San Francisco Board of Supervisors vote to pass an opt-in ordinance for print directories. The law would go into effect next year. This week, San Francisco businesses and publishers opposing opt-in will ask Mayor…

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Groupon, Quiznos Team Up for 8 Sandwich Punch Card

  • May 17, 2011
  • Peter Krasilovsky
  • Coupons/Deals

Groupon is moving past deal a day with a Quiznos deal on Wednesdays that will issue an eight "signature sandwich" punch card to users for $26 -- roughly half off the $51.92 maximum value. Maybe buyers will indulge in some…

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Dealfind Nabs $31 Million for North American Expansion

  • May 17, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Social

Dealfind, a Toronto-based daily deal site, has raised $31 million as it strives for rapid growth to reach 100 markets in Canada and the U.S. The site, which has sold 806,199 vouchers since its launch in 2009, is currently operating…

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Amex’s Latest SMB Initiative: Display (Self-Serve & Simple)

  • May 17, 2011
  • Jed Williams
  • Advertising Networks, Display Advertising, Online/Interactive, SMBs

Over the past year, American Express has embarked on a series of initiatives centered on digital advertising intelligence for SMBs. These include SearchManager (via Clickable) for SEM and multiple social media experiments with Facebook and Foursquare. Now, its small business-focused…

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Deutsche Bank N.Z. Suffers Yellow Pages Hangover

  • May 16, 2011
  • Elise Simmons
  • Financial Results, Mergers & Acquisitions, Yellow Pages

  2010 was a dismal year for the New Zealand branch of Deutsche Bank after exposure to the Yellow Pages Group restructuring. The KPMG Financial Institutions Performance Survey issued last week shows that Deutsche ranked at the bottom out of 10…

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ILM Dialogues, Part II: Building Mobile Apps

  • May 16, 2011
  • Mike Boland
  • Mobile

During BIA/Kelsey’s ILM East conference in March, a series of mobile sessions were held in which leaders of the mobile industry were interviewed on stage (see previous post on Foursquare GM Evan Cohen’s keynote). WillowTree Apps CEO Tobias Dengel was…

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EADP: Social Media Is ‘Tweet’

  • May 13, 2011
  • Michael Taylor
  • Conferences, International Markets, Online/Interactive, SMBs, Social

Sebastien Provencher introduced the EADP audience in Mallorca, Spain, to the concept of conversational commerce. Praized Media's latest product, Needium, mines local Tweets to uncover intent whether it is intentional or unintentional. Provencher offered the example of a series of…

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EADP: Mobile Makes Directories ‘Sexy’

  • May 13, 2011
  • Michael Taylor
  • Conferences, International Markets, Mobile, SMBs, Social, Yellow Pages

The EADP conference in Mallorca was treated to the insights and good humor of Yellow Pages Group Canada's Matthieu Houle and the company's very funny ad campaign. Mobile, Houle said, gives directories the appeal local advertisers are looking for. His…

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