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LOCAL MEDIA WATCH. The Nexus of All Things Local

ATTi to Attract Developers With Open Data, Fabulous Prizes

  • January 9, 2012
  • Charles Laughlin
  • Mobile, Online/Interactive, Yellow Pages

AT&T Interactive is launching a contest today to encourage online and mobile application developers to use its APIs to build new uses for local business data. ATTi is trying to tap into the collective creativity and brainpower of the developer…

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Telmetrics Predicts Mobile Marketing Will Drive Pay Per Call

  • January 9, 2012
  • Elise Simmons
  • Call Monetization, Mobile

Call measurement ad provider Telmetrics released its 2012 local search trends today, with a heavy focus on the role mobile is playing in local search and ad performance management. Here are Telmetrics' top four trends/predictions this year in mobile innovation:…

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Hyperlocal Lives? GoLocal24 Preps Second Site

  • January 6, 2012
  • Peter Krasilovsky
  • Hyper-Local

No one talks much about certain topics after public crashes -- even when the opportunity remains clear. Hyperlocal is one of these. TBD.com in Washington, D.C., crashed last February, and there is a lot of speculation that Patch.com has become…

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More Tech IPOs on the Horizon: Millennial Files S-1

  • January 5, 2012
  • Mike Boland
  • Mobile

Millennial Media has become the latest to join the recent resurgence of tech IPOs. Or at least it has taken its first big step in that direction by filing its S-1 with the SEC, according to an email I just…

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Anderson Joins Yell to Boost Business Strategy And Digital Sales

  • January 5, 2012
  • Elise Simmons
  • Online/Interactive, Yellow Pages

We reported at the end of the year that Yell is moving in a new strategic direction. This week, the Yellow Pages publisher announced the appointment of Matt Anderson as its new chief strategy and business development officer. Anderson has…

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Schedulicity’s Dave Galvan: Scheduling Is a Disruptive Feature

  • January 4, 2012
  • Peter Krasilovsky
  • SMBs

How big can SMB scheduling be? And how universal across SMB categories? Those are the questions posed by the addition of scheduling to Groupon (Groupon Scheduler) and MerchantCircle, as well as the rise of several independent scheduling sites, such as…

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Via iPad App, the Reintroduction of U-T San Diego (The San Diego Union-Tribune)

  • January 3, 2012
  • Peter Krasilovsky
  • Ad Sales, Mobile, News, online, Newspapers, Online/Interactive

For newspaper publishers and newspaper readers, iPad apps tend to be nice to have but not especially important. Given the choice of rich newspaper apps like The New York Times and The Wall Street Journal, I actually opt for the…

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Eniro Picks Up Pieces of EDSA’s Danish Operation

  • January 1, 2012
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

The Sweden-based local search company Eniro has acquired some of the assets of De Gule Sider in Denmark, the Yellow Pages operation closed down recently by European Directories. EDSA has made the decision to discontinue print directories in Denmark, where…

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WebVisible Shut Down by Lenders

  • December 29, 2011
  • Charles Laughlin
  • Online/Interactive, SEM

The search marketing firm WebVisible was abruptly closed down by its creditors over the holidays, with CEO Ron Burr managing only to convince the company's lenders to wait until after Christmas to foreclose on the business. As of Dec. 27…

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Truvo Sells Ireland Operation, Cleans Out Executive Ranks

  • December 28, 2011
  • Charles Laughlin
  • Financial Results, Mergers & Acquisitions, Yellow Pages

The European directory and local search operator Truvo has taken major steps toward consolidating around its flagship Belgian operation. On Dec. 22, Truvo "divested" its operation in Ireland, selling it to Contact Holdings, which operates Yellow Pages companies in the…

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Vertical Deals Continue to Spread

  • December 22, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Verticals

More vertical deals are being introduced, as vertical publishers with specific audiences seek to tie deals to existing content, and prove to have better conversion than watered down, one-size-fits-all approaches. A few weeks ago, we wrote about Local Offer Network’s…

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CBS Goes Deeper With Local Content Via Examiner.com Deal

  • December 19, 2011
  • Peter Krasilovsky
  • City Guides, Radio

CBS plans to build deeper local online content by commissioning specific local topics for articles from thousands of writers at Examiner.com. Both parties were mum about whether revenue sharing is involved but did note that writers will receive a payment…

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Yell Gets a Boost From Lender Deal

  • December 19, 2011
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

Heavily leveraged Yell Group has earned some breathing room from a deal with its lenders announced yesterday. Yell announced that it has reached terms with the "overwhelming majority of lenders" to increase the headroom on its debt. Without such concessions, Yell…

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Takeaways From ILM West; Onward to ILM East

  • December 16, 2011
  • Peter Krasilovsky
  • Conferences, ILM West

We've wrapped ILM West in San Francisco this week -- another terrific show. Lots of great stuff. Thanks very much to the 50+ speakers, 32 sponsors, nearly 600 local leaders and various #ILMWest Tweeters who participated. Now our attention is…

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ILM West: The Future of SoLoMo

  • December 16, 2011
  • Steve Marshall
  • Mobile, Online/Interactive, Social

The last act at ILM West was a panel on the future of "SoLoMo" (Social/Local/Mobile). Moderators Mike Boland and Jed Williams tag-teamed a panel of four: -David Courtney, CEO, JiWire, a location-based media channel connecting advertisers and mobile consumers via…

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Zvents Sold to eBay’s StubHub

  • December 15, 2011
  • Peter Krasilovsky
  • Mergers & Acquisitions, Online/Interactive, Verticals

The events listings space has taken a number of twists and turns with Zvents trying to steer people to retail events as a business model, and also become a media driver in its own right; Eventful focusing more and more…

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ILM West: Local’s Sherry Thomas-Zon on Next Gen Shopping

  • December 15, 2011
  • Peter Krasilovsky
  • ILM West, Shopping, offline

The ability to marry store inventory with search and promotions is an intriguing one for interactive local media. But what closes the loop on this vision? Sherry Thomas-Zon, VP, local shopping, Local Corp. -- the new name for Local.com --…

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ILM West: Google Exec Jeff Aguero Discusses Local Efforts

  • December 15, 2011
  • Peter Krasilovsky
  • Conferences, Google, ILM West

Google’s local efforts have grown tremendously under the direction of Marissa Mayer, and now encompass a wide range of products, including Google Maps; Google Places; Zagat; Google Offers; and Get Online, a new SMB initiative. At ILM West this week…

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ILM West: Closing the Loop

  • December 14, 2011
  • Charles Laughlin
  • ILM West, Mobile, Online/Interactive

Moh Ok, Chief Scientist at PayPal, and Bo Fishback, CEO and Founder of Zaarly, talked about the integration of social, local and mobile to close the loop on driving consumer purchases during a morning dedicated to SoLoMo here at ILM…

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ILM West: Google’s Chatterjee on How Mobile Search Complements the Desktop

  • December 14, 2011
  • Peter Krasilovsky
  • Google, ILM West

Google has experienced five times growth in mobile search during the past two years, according to Google Mobile’s Surojit Chatterjee, who was keynoting our SoLoMo Morning at ILM West in San Francisco. Mobile usage generally complements the desktop, with huge…

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