Long before daily deals surged, and now after they’ve peaked and pivoted, loyalty and rewards programs stand as beachheads in the evolving online promotions/commerce ecosystem. At ILM East 2012, three leaders in loyalty discussed how advertising and commerce are quickly…
Two leading digital executives from the Boston Globe shared some of the innovative ways the newspaper is using social media to connect with Boston consumers and extend the newspaper's relevance in the community. Lisa DeSisto, chief advertising officer/GM of Boston.com,…
Today at BIA/Kelsey's ILM East conference, a panel of leaders in the local deals space batted around how things are playing out in the space's Sophmore year. Bill Bice, President and CEO, BoomTime Jere Doyle, Founder, President and CEO, Prospectiv…
American Express executive Leslie Berland described how the company is using its unique relationship with merchants to help national brands and local small business leverage social media. Berland delivered the opening keynote address here at ILM East in Boston. "We…
"AOL has a huge bet on local and Patch in particular," said Mark Josephson, senior vice president of revenue at AOL Local during our afternoon session at ILM East. Patch hyperlocal sites reach 865 communities that Josephson describes as "under…
Hundreds of millions of dollars have now been invested in interactive local media services. Venture capitalists are hot on the trail of new opportunities. At ILM East, BIA/Kelsey CEO Tom Buono and Scott Maxwell, Founder and Senior Managing Director OpenView…
BIA/Kelsey's top analysts kicked off this week's ILM East conference in Boston with some data-supported insights into their respective coverage areas. Some examples: * Social Local Media program director Jed Williams walked the audience through his recent detailed assessment of Facebook's…
"We aren't [as a culture] wired for long-term investment, and SEO is long term. We'd rather take a statin drug than use diet and exercise to stay healthy." That's how Search Influence CEO Will Scott described the SEO dilemma. It's…
Last week, BIA/Kelsey issued its annual U.S. Local Media Forecast, which included our five-year view on Yellow Pages revenues. The bottom line is U.S. Yellow Pages revenues will be about $7 billion in five years. Roughly 60 percent of those…
Thomsonlocal.com, the U.K. local print and online directories company owned by Italy's Seat PG, has changed CEOs. Effective April 1, Elio Schiavo will move over to run Seat's Telegate (directory assistance) operation full time. Schiavo has recently been dividing his…
Superpages turned some heads this week when its flagship mobile app took home the "Appy" for best Marketing/Branding/Advertising app. The event thrown by MediaPost is judged by a panel of mobile industry leaders. Other categories include games, news, health, social…
IAC announced today that SeamlessWeb founder Jason Finger will take over as CEO of its CityGrid Media unit April 12. CityGrid Media includes the CityGrid ad network and Citysearch, Urbanspoon, Insider Pages and BuzzLabs. Finger was a founder of SeamlessWeb…
Google has been taking out major newspaper ads to promote its new "Get Your Business Online" initiative, a partnership with Intuit that lets SMBs claim a place and update information and also provides a free website. It is a strong…
Millennial Media released its Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report today. Advertisers leveraging mobile to deliver locally relevant messages to target audiences were among the top trends. Mobile video ads became mainstream last year as advertisers shifted…
In the past 12 months, local radio and television stations have made significant strides to bolster their online activities, and it is generating noticeable revenues. As will be detailed in BIA/Kelsey's upcoming Investing In Television® and Investing In Radio® publications,…
Yellow Medya, Turkey's Yellow Pages publisher, announced this week the release of its Brand SoLoMo location-based engagement platform. It allows brand owners to geo-code every point of sale, whether physical or virtual. In addition, it maintains a point of sale…
Time Warner Cable's ad division recently launched Enhanced iTV, which lets advertisers target interactive television ads to viewers in different local markets based on the time of day. The idea behind interactive television is combining the power of Internet ads…
The vision for Hyperlocal -- if you believe in it -- boils down to two camps. The first camp says it is a labor of love that must be hand-curated to work with merchants and engage the citizenry, town by…
The Australian telecom Telstra announced yesterday that Bruce Akhurst, CEO of its Sensis directories unit, has resigned. Akhurst had once been seen as a rising start at Telstra, but his failure to complete the transformation of Sensis from a traditional…
The arrival of Groupon and LivingSocial four years ago appeared to be a no money down, fail-safe way to get a hold of small-business accounts. But the followup hasn’t been easy, and the race to win SMB accounts is still…
