Thomas Register: 'No More Print'

B2B publisher Thomas Industrial Network, Inc. is discontinuing all print publications in favor of the Internet exclusively. From the press release: Following the 2006 edition of the Thomas Register® of American Manufacturers, Thomas Industrial Network will cease publication of this…

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Is About.com Worth It?

According to Reuters, the NYTimes will pay Primedia $410 million for the network of content sites. That's a lot of money. Presumably the newspaper publisher will use the site for content distrubtion, as a traffic driver and an advertising network/vehicle.…

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Google the Agency?

Over the weekend, Chris Gaither wrote an interesting and entertaining piece in the LA Times about the role of the Google Maximizers. These are the folks who help (mostly large) advertisers improve their campaigns and CTRs on Google. At the…

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Media Share Shifts Continue

In the New York Times today, an article titled No More Same-Old lays out the challenges facing advertisers and advertising agencies in today€™s €œconnected€ and ever changing world. According to Universal-McCann during the last 5 years, only three media categories…

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