Here's an interesting concept that circumvents some of the challenges of integrating advertising in online maps. SEW points out that the rooftop ads probably aren't for the sake of online mapping satellite imagery; they actually target commercial flights as they…
In December, we wrote an Advisory about toolbar strategies employed by portals, IYPs and others. The benefit, in a nutshell, is to cement the brand into a user's browser, or desktop, which all but guarantees repeat use and exposure. The…
Open federation for Google Talk: the other Google announcement today. This is about the ability of IM clients/systems to connect with one another. More from Om Malik.
One thing seems to stand in the way of Rupert Murdoch's march toward a broadband empire: the broadband network itself. This BusinessWeek article outlines his plans to compete with cable and telecom "triple play" bundles by updating News Corp.-owned satellite…
Q4 revenues were $1.5 billion, a 39 percent increase from $1.078 billion for the same period of 2004. This impressive growth was not enough to satisfy some analysts' very high expectations, although revenues were in line with consensus expectations. The…
This just in from the bizarre item of the day department. A new trend in local advertising? Probably not, but good for a quick laugh on a Tuesday.
I'm late to this news this morning ... But Google makes another sort of local push ... into radio, buying dMarc Broadcasting of Newport Beach, California. There's a reported downpayment of just over $100 million and more than $1 billion…
Some/many people are not working in the U.S. today because of Martin Luther King Jr. Here's a piece on "globalizing" his legacy from The New York Times (reg. req'd). And here's bio info from Wikipedia. And here's Google's "I have…
For the past several weeks, I've been receiving tons of e-mails about speaking opportunities at the show in March and I've had to defer people. Our agenda is done and we're going though a quick final review. This is only…
Here's an AP story exploring the privacy implications of high-resolution online mapping. Nothing particularly new here except that the issue is getting flagged. We may be in an era of new privacy initiatives (we'll see). The consumer zeitgeist may be…
Microsoft Corp. announced Friday that it will step up its adCenter online ad platform to handle all the paid search results that appear on MSN search. Currently about 25 percent of sponsored links come from adCenter, and the rest are…
I had a briefing with Rick Szatkowski of a company called NeoMedia, which has a range of product offerings. What we talked about, however, was a pretty compelling mobile ad infrastructure called "PaperClick," which links the wireless and physical worlds…
Blogger David Galbraith is being credited as the first to discover that Google is beginning to offer blue "Adballoons" on maps, which for now appears limited to hotels in New York City. One of Galbraith's basic conclusions is that this…
The Washington Post's Leslie Walker penned an interesting post-CES piece today about IPTV. From the article: No single company put everything together into a magical product at the Consumer Electronics Show this year, but you didn't need much imagination to…
John Battelle points to an Andy Beal post pointing a Pamela Parker ClickZ story about Google putting sponsored links on the map itself. (Click one of the blue "pushpins.") We knew this day would come (and have been talking about…
Free local classified provider LiveDeal announced a new program, AdTarget, that permits national brands and large advertisers to target its local users across the U.S. and Canada. This represents a new revenue stream for LiveDeal, which has been creatively diversifying…
Here's a release that reflects continued traffic growth at Interchange Corp.'s Local.com destination. The company said that for the month of December 2005, Local.com reached 6.9 million unique visitors and over 33 million page views, up from 5 million unique…
Shawn Riegsecker, president of local media buying agency Centro, wrote a thoughtful commentary in MediaPost (reg. req'd) that argues online editions of local newspapers are far from dead in the water and represent desired inventory from an advertiser perspective. I…
I got word today from Verizon that SuperPages advertisers (horizontal links across the top) will appear in MSN local search results. This is an extension of Verizon's existing relationship with MSN, which provides the listings for MSN Yellow Pages. Verizon…
The Wall Street Journal (sub. req'd) has a piece today about the mainstreaming of VoIP through handsets that look and act like traditional cordless phones: A slew of new phones are heading to stores aimed at the millions of people…
